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How to Increase Your Sales Immediately WHAT KIND OF BUYERS ARE VISITING YOUR STORES?
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I find it amazing that regardless of how long you live or how long you’re in business, you still continue to learn new things.
In a recent meeting with a client of mine, we were talking about his stores and how well they were doing in the marketplace. I was curious about why the stores were doing better this year than last year. He told me that part of the reason was because there are three kinds of customers, and they managed to address the right kind of customer. I had never heard of these three kinds of customers before, so I asked him to explain what he meant. These are the types of customers he told me about. The Price Buyer When the customer is a price buyer, their main concern is the price. Aside from spending the lowest possible amount of money, nothing else matters. They do not care about the location or quality of the facilities — only the price tag. They will drive across town to save a few pennies. The Convenience Buyer Convenience buyers are concerned about the price, but if what you have to offer is convenient to them and suits their lifestyle, that is more important than anything else. They want to get in and get out of the store and get on with the rest of their routine. The Experience Buyer Experience buyers want the facility or store they visit to be appealing to them. They want the people to treat them well. They enjoy being part of a loyalty program. While an experience buyer might be concerned about the price and location, the optimal shopping experience is what’s most important to them. After this discussion, it became very clear why this client’s stores were increasing in sales and profitability year after year. He had identified which of these buyers made up his customer base, and he was catering to their needs. Take the time and identify who your customers are, and maybe you can increase your sales, too.
BUNNY DAISY EARTH EASTER
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