Seller Timeline A process for listing, selling and closing your product.
PRODUCT POSITIONING & PRICING
We Will: • View the property as a product we are positioning to sell • Explain current market conditions from a national, regional and local perspective • Review recently sold comparable properties, pending sales and active market competition to determine supply and demand and market time • Review available financing options that potential buyers would utilize • Discuss recent and suggested repairs or improvements • Discuss a potential pre-listing home inspection by a licensed home inspector • Discuss a potential pre-listing appraisal by a licensed appraiser • Define any exclusions to the sale • Agree on a market-based pricing strategy • Execute listing agreement and property disclosuresper local and federal law • Determine appropriate showing times and preferred method of notification of showings
Product Positioning & Pricing
EXPOSURE & CAPTURE
We Will: • Create a scenario that compels buyers to take action based on pricing strategy as well as online presence • Create a comprehensive 90-day marketing plan • Coordinate professional photography • Order digital floor plans • Order signage • Take a first look at registered fultongrace.com users • Establish online marketing syndication - including featured property listing on fultongrace.com, zillow.com, realtor.com, trulia.com and 400 more sites • List the property on the Multiple Listing Service (MLS) • Host public, private (neighbors) and broker open houses • Coordinate demographic and geographic direct mail marketing • Gather, disseminate and discuss all feedback from buyer showings, REALTORS ® and online advertising • Reassess marketing and pricing strategies every 15 days
Exposure & Capture
NEGOTIATIONS & ACCEPTANCE
We Will: • Receive and review offer(s) • Establish a negotiation strategy which balances your objectives and current market conditions • Establish deadlines for multiple offer situations • Confirm buyer’s financing ability with lender • Discuss and confirm acceptance
Negotiations & Acceptance
• Facilitate executing the sales contract • Provide attorney referrals (if requested) • Send executed contract to all parties expediently • Receive and manage earnest money • Facilitate access for the buyer and their licensed home inspector • Mediate or negotiate any issues raised by the inspection • Meet buyer’s lender’s appraiser and provide comparable properties • Monitor contract deadlines and purchase contingencies
TRANSITION MANAGEMENT
We Will: • Provide moving company and cleaning service referrals • Advise on utility shut off times and mail forwarding • Schedule the final walk-through of the property • Choreograph closing/moving out of existing property and gaining access to move into the new property • Offer referrals for a stager or designer to give guidance on furniture layout in your new home • Attend closing and transfer keys to new owners
Transition Management
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