PRODUCT POSITIONING & PRICING
We Will: • View the property as a product we are positioning to sell • Explain current market conditions from a national, regional and local perspective • Review recently sold comparable properties, pending sales and active market competition to determine supply and demand and market time • Review available financing options that potential buyers would utilize • Discuss recent and suggested repairs or improvements • Discuss a potential pre-listing home inspection by a licensed home inspector • Discuss a potential pre-listing appraisal by a licensed appraiser • Define any exclusions to the sale • Agree on a market-based pricing strategy • Execute listing agreement and property disclosuresper local and federal law • Determine appropriate showing times and preferred method of notification of showings
Product Positioning & Pricing
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