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Track-and-Trace (Cont’d from Page 3)

ciated with COVID-19, including the rise of e-com- merce shipments, alongside the longer-term trend of pharmaceuticals adopting early trace-and-trace solutions. There will also be strong demand for tracking components that can operate with oth- er common formats, including metal, rigid plastic, flexible plastic, and paper substrates. AICC Launches New Streaming Sites AICC, The Independent Packaging Association, has launched two new sites, AICC NOW and Pack- aging University, to bring online information and education to its members. AICC NOW brings all of AICC’s videos and online content to one location. The platform will enable AICC members to search AICC’s vast media offer- ings, including AICC Packaging University content, webinars, podcasts, Ask the Expert resources, white- papers, training videos, interviews, and more, past and present, for the information they need to grow. AICC NOW will have content available to educate employees and promote the industry to the public. AICC has also moved its 100 free online courses to a new platform, Packaging University.

cations is expected. A cited example is Identiv, pro- vider of digital security solutions, which worked with OTACA Tequila to provide an embedded NFC tag that allows consumers to authenticate and re-or- der the product. With concerns of counterfeiting increasing, covert taggants are likely to be a popular option for brand owners. Earlier this year, Avery Dennison acquired TexTrace with the aim of expanding the use of tex- tile RFID labels that remain on garments for their entire lifetime, either as a sewn-on label or built into a product’s seam, which provides embedded protection against product loss. The greatest potential will come from software systems that process product identities, with blockchain apparently emerging as an affordable, scalable platform that can offer security, trans- parency, and intelligent inventory management. Software companies are creating dedicated ser- vice lines to capitalize on this opportunity, and thus actively engaging with packaging and logis- tics company partners. Additionally, paperboard is likely to account for the largest share of the track-and-trace packaging market going forward, led in part by trends asso-

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