WITH FILMMAKER EXPERTISE MASTERING THE VIDEO SALES CALL
TIP NO. 2: GET THE CAMERAANGLE RIGHT. Aesthetically speaking, one of the worst angles for a camera is pointed upward at the subject being filmed. However, you’re often looking down at your laptop or monitor’s camera. Instead, stack your laptop on books or risers for meetings, or purchase a separate camera to mount at eye level or just above you. This is a much more flattering and commanding angle. TIP NO. 3: LOOK AGAIN. In the moments leading up to a video call, remember to do two things. For starters, quickly scan the background behind you. Will your prospective clients see anything unflattering or unduly distracting? A simple background, like a plain wall or a bookshelf, is great for bringing attention to you and not what’s happening in the background. And before you join that meeting, rehearse looking into the camera as you speak, not at the screen itself. That will create eye contact for those in the meeting. You don’t have to be an Oscar-winning filmmaker to master these techniques. All it takes is a little practice to upgrade your video sales call.
As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While in-person sales meetings and lunches will never be a thing of the past, mastering the video sales call to present yourself, your company, and your product is vital. After all, you want the most memorable part of your call to be the product you’re pitching — not your cluttered background or the tinny sound. To appear like a pro, try these three tips from filmmakers to make your video calls the envy of your competition. TIP NO. 1: USE WHAT YOU HAVE. While moviemakers, vloggers, and podcasters have advanced equipment to make them look and sound great, you can provide a professional video call without blowing your budget. Start with lighting. Shine a lamp toward the wall facing you, and turn on a light behind you to softly illuminate your face while creating background light for depth. Good sound quality can be just as simple to achieve. Rather than rely on your computer or laptop’s microphone system, plug in your AirPods or headphones. These items have built-in microphones that better capture your voice due to their proximity to your face.
BRING YOUR LEADS HOME FOR CHRISTMAS! WHY NOW IS THE PERFECT TIME FOR A WIN-BACK CAMPAIGN
3. You have the perfect offer window. Thanksgiving, Black Friday, Cyber Monday, Christmas Eve, and Christmas are all just around the corner, and they’re all great bookends for your offer. Try kicking off or ending your win-back campaign on one of these notable dates, or doing both. This will help the offer stick in your clients’ heads, and you could even position it as a “gift to yourself” to fit with the season.
You know that classic carol, “All I Want for Christmas (Is My Two Front Teeth)”? Well, this year we’re willing to bet that all you want for Christmas is for your leads who have fallen off the map to call you back and book a consultation. Luckily, the holidays are the perfect time to use a win-back campaign to make this happen — and this year, that’s more true than ever before.
If you’re on the fence about launching a win-back campaign to reactivate old leads, consider these three points:
1. Empathy is at an all-time high. This year has been tough, and your patients know it. Instead of pretending that things are fine, we suggest that you lean into that mutual struggle. Be honest. Let your leads know you’re reaching out to them because you could use the business, but add that you also want to make sure they’re taking care of themselves. Your procedure offers a real, tangible, positive value that will improve their lives, and if you can communicate that eloquently, it will resonate. 2. They’re already in the mood to shop. When the holidays arrive, people are primed to spend money because they’re already shopping for Christmas. Your win-back campaign can ride on those coattails.
If there will ever be a time to text or email your old leads — or even reach out to past patients asking for referrals — this is it. When you’re ready to learn more about planning the perfect win-back campaign or have our team of professionals take care of it for you, reach out to us at 206-437-0529 or ClinicMarketingSystem.com/home.
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