Do New Year’s resolutions really need to wait until January? We don’t think so. In fact, nailing down your 2021 goals now will help you jump into achieving them after the holidays! As you’re going through the planning process this fall, don’t neglect these important questions: 1. What are your monthly revenue goals, broken out by procedure? This might seem like a no-brainer, but many elective medical practice owners overlook the second part. Breaking your goals out by procedure is key because you can use those numbers to reverse-engineer your marketing. Once you know how much you want to make, you can figure out how many new patients you need, how many leads you need to convert in each category, and what to prioritize in your marketing campaign. ARE YOU READY TO SUCCEED IN 2021? 5 QUESTIONS TO ASK YOURSELF WHEN PLANNING FOR THE NEW YEAR
TAKE A BREAK
2. What data do you need to measure on a daily, weekly, or monthly basis? If you want to improve a data point — your
number of consultations or callbacks, your patients’ average lifetime value, etc. — you NEED to measure it. There’s no way to know if
you’re experiencing the growth you want if you don’t have data showing where you started. Start tracking your progress now.
3. Are you getting the maximum output from your existing business assets? What is left to leverage? Look around at the assets you have: your staff, your website, your past patients, your social media, etc. Are they all performing at their best? Odds are they aren’t, and you can take steps to leverage them in order to get more five-star reviews, referrals, or patient conversions. Do it! 4. What is holding you back? Is your staff lackluster? Are you tired and sluggish because you’re physically out of shape? Are you stuck in a negative mindset? Is your office in a terrible location? Look at what’s holding you back from achieving your revenue goals and aim to fix those things.
“Discipline is choosing between what you want now, and what you want most.” – Abraham Lincoln
5. Which activities are the best use of
your time? Look at what you did in 2020 and ask yourself, what was the best use of my time? Which activities saw the most return? Then, eliminate or outsource the things that didn’t benefit you. If marketing isn’t the best use of your time, for example, and it would be better spent performing surgeries, it’s time to bring in the experts.
Answer all these questions, and you’ll set yourself up for success in 2021!
3
206-437-0529
Made with FlippingBook Annual report