From Book Club to Big Business How Celebrities Influence Reading Culture for Profit Since Oprah Winfrey debuted her famed book club in 1996, many celebrities have followed suit, recommending books on their websites and social media feeds. While a celebrity recommendation is a boon for an author’s sales, it also profits the person suggesting it. Here are three celebrities using their influence to boost book sales — and their own businesses.
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Gwyneth Paltrow The Oscar-winning actress owns a lifestyle and supplements brand called Goop, which is estimated to be worth around $250 million. Taking heed of other celebrities’ examples, Paltrow started her book club to promote books through her company’s website and on her Instagram profile. The titles complement the aims of her business, including guest opportunities and content for her podcast. The book club helps catapult Paltrow’s business beyond the fashion and film industries.
Reese Witherspoon As the star actress in numerous films like “Legally Blonde” and “Walk the Line,” Witherspoon was already a household name when she began recommending books on social media to her more than 2.5 million followers. In addition to being an actress and avid reader, Witherspoon also ran Hello Sunshine, a massively successful production company. After promoting books like Cheryl Strayed’s “Wild,” Delia Owens’ “Where the Crawdads Sing,” and “Daisy Jones & the Six” by Taylor Reid, her production company adapted them to the silver screen. In 2014, Witherspoon was nominated for an Oscar for her performance as the lead in the film adaptation of “Wild,” which she also produced. As a result of this lucrative business model, Witherspoon managed to sell Hello Sunshine for a reported $900 million in August 2021. Emma Roberts Roberts started her Belletrist book club in 2017 alongside her friend Karah Preiss. Then, in 2019, following Reese’s footsteps, Emma started an entertainment company, Belletrist Productions. Belletrist has since produced the hit shows “First Kill” with Netflix and “Tell Me Lies” with Hulu, with the goal of creating more literary adaptations in the future. It is great that celebrities encourage people to read, but they do not do so selflessly. In fact, the primary motivation, in many cases, is to bolster their own acting and production careers or to build upon their existing lifestyle brands. We shouldn’t feel guilty for reading what they recommend, but we should realize their picks aren’t always based on what makes the best read.
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