Spotlight Branding - October 2019

COOKING UP AN EFFECTIVE WEBSITE YOUR RECIPE FOR BUSINESS SUCCESS

If you’ve ever hosted a dinner party, then you know how important it is to pull off a well-executedmeal for your guests. A burned casserole, rubbery chicken, or fallen souffle can easily ruin the evening, prompting picked-at plates and hasty goodbyes. Worse, it can leave your friends with a bad impression andmaybe even scare themaway from future gatherings. When it comes to successful marketing, an ineffective website is as disastrous as rubbery chicken. Your website is where your firmmakes its first impression, and its design, navigability, and content can make or break your credibility. In other words, it could be the difference between clean plates and a good time, or departing quickly and unsatisfied! At Spotlight Branding, we know how to keep prospective clients from fleeing the metaphorical dinner table. People visiting a law firm website have two big questions: “Am I in the right place?” and “Are you the person I want to help me?” If you can address those concerns quickly, you’ve set yourself up for a successful dinner party. Here are the ingredients you’ll need. 1. A HEAPING SPOONFUL OF DESIGN An aesthetically pleasing, well-designed website properly represents the professionalism and quality of your firm.

Look at it this way: Caring about your website’s appearance is the same as caring about how you look in the mirror. You wouldn’t go to work in a wrinkled suit, so your website should be similarly well-kept. 2. A SCOOP OF STRATEGY You can have the most beautiful design in the business, but, if you don’t make your areas of practice clear and easily define the next steps for a potential client, you won’t get the results you want. Make sure your website is intuitive, with clear buttons for your practice areas and tabs for extra features. And don’t forget to answer those big questions on the front page. 3. A DASH OF SECRET SAUCE Once you have your design and strategy nailed down, it’s time to sprinkle in the special features. Spotlight’s secret sauce has five ingredients: a clear brand statement or tagline, testimonials, blog posts and videos, a sign-up for a digital newsletter, and a free downloadable resource related to your practice. Rounding out your site with those indicators of expertise will bolster your reputation and attract quality clients. If you want to put this recipe to the test, give Spotlight Branding a call today.

Tyler Dahl is an estate planning attorney with a special focus on helping business owners incorporate their business assets into their estate plan. Based in Sacramento, California, Tyler started the Law Offices of Tyler Q. Dahl five years ago and initially relied on directories and SEO to drive his business forward. After spending a lot of money on results that only led to frustration, Tyler turned to Spotlight Branding. We redesigned his website, began posting on social media, wrote blogs, and started sending an e-newsletter. Not long after the e-newsletter started, Tyler began receiving several requests from clients he had worked with in the past asking for additional business law services they needed but had simply put on the backburner until Tyler’s email showed up in their inbox and reminded them it needed to be done. Tyler also started receiving inquiries from other contacts asking for assistance in other areas of business law — something they didn’t know Tyler could do until he started staying top of mind with them. In addition to the business law requests, Tyler has seen an increase in people asking him to build their estate plans. In all instances, Tyler traces this increase in business directly to his work with us. Tyler is a great example of the power of referrals and staying top of mind. You don’t realize it, but it’s easy for people to forget who you are and all the ways you can help them. If you’re frustrated like Tyler was with the leads being generated by SEO and legal directories, tap into the contacts you’ve generated during your time as an attorney and get the business you’re missing out on simply because people have forgotten all the ways you can help them! TYLER DAHL: ESTATE PLANNING CLIENT SUCCESS STORY

WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!

More Referrals. Better Clients. Higher ROI.

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