The guide to Superyacht law - Fourth edition

• Trade Marks: Trade marks protect symbols, names and slogans used to identify goods and services such as the name ‘AM37’ and the brand Aston Martin, they can also protect sounds, smells and shapes which could be something like the classic Coca-Cola bottle. Consider the logo used on a superyacht or the logos which may be found on individual parts of a superyacht - they serve to distinguish the goods and/or services of one organisation from another. Not all trade marks are registrable and there are various legal requirements they must satisfy. Once registered, trade marks can be protected indefinitely provided renewal fees are paid every 10 years. Unregistered trade marks arising through use also provide a certain amount of protection We have extensive expertise of the different forms of dispute resolution common to IP disputes and can advise you on the best strategy to adopt should your intellectual property rights be misused or infringed, from negotiating commercial resolutions to the commencement of legal proceedings. If things do go wrong, take prompt action to protect your rights.

Adjacent image copyright Quintessence Yachts - proud manufacturer of the AM37, the first Aston Martin powerboat

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