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PROFILE
Translator: Keith Holley Partner at Method Architecture (Houston, TX), a full-service architecture firm that is uniquely ego-free in its commitment to a systematic, client-focused creative process.
By LIISA ANDREASSEN Correspondent
A s a partner at Method Architecture, Holley says it’s his primary job to support and foster meaningful connections for anyone who wants to work for or with Method. He’s committed to cultivating a culture that has an ego-free philosophy at its core and to keep the company moving forward into the future. “The idea of ego-free architecture came from us understanding that our clients know what their needs are better than we do, so our responsibility is to be facilitators and translators for the built environment,” Holley says. “To clarify, it’s not meant to say that we don’t or can’t have ego. We are all human. It’s more about being intentional about putting our ego aside and focusing on our clients’ needs ahead of our own.” A CONVERSATION WITH KEITH HOLLEY. The Zweig Letter: You recently added two new partners and also joined forces with GSC Architects. There seems to be some synchronized momentum happening. What do you attribute this to and how do you see these two moves changing the face of the firm?
Keith Holley: Method Architecture’s story is one of creating positive disruption through constant change. Our firm has to be about more than any one person and the belief that adding more voices and perspectives only makes us stronger. So, inviting key staff like Jackie Rye, our Houston market principal, and Melissa Pasche, our CFO, to the ownership group was the obvious next step because, aside from the tremendous value they bring to the firm, it ensures Method never becomes complacent or stuck in a single way of thinking. The GSC acquisition allowed Method to further bolster its Central Texas presence by joining forces with a firm with a strong regional brand and legacy of doing high tech, sustainability-focused and high-end design projects. But on an even more rewarding level, it allowed us to add some extremely talented and experienced staff onto the Method team, further enhancing our sector expertise and rounding out some of our project, design support, and operations teams. TZL: Moving forward, what are some of the top challenges you see for the industry as a whole? How do you plan to work to meet them?
THE ZWEIG LETTER AUG
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