Advocacy and Research Quarterly Global Business Events Barometer Points to Sustained Recovery for Industry . Throughout the year, the Barometer
suggested a sustained recovery for the events industry, and the latest report (Q2 2024) revealed that for the first time, both group hotel room nights and RFP activity matched pre-pandemic levels.
Since we launched the Barometer in January 2022, we have observed a sustained uptick in events activity. This points the way to a promising full recovery and continued evidence of the relevance of our sector and our industry’s true purpose— fostering human connections and collaboration. — Amy Calvert, EIC CEO “ . ”
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