Advocacy and Research EIC Members Collaborate on Study Examining the Issues Likely to Shape the Future of Events
Starting in early 2024, EIC Members and volunteer leaders embarked on a year-long examination of the critical issues most likely to shape the global business industry in the years to come with a belief that understanding these issues will help us better prepare our organisations and workforce. EIC Council Members participated in workshops in Frankfurt and Puerto Rico. That work fed into an industry-wide survey deployed across the business events landscape. The Survey asked respondents to rate issues (e.g. accessibility, technology, etc.) in terms of importance and provide commentary on each issues cause and effect. The survey was created with the support of the Society for Incentive Travel Excellence (SITE) Foundation, which drives the business case for incentive travel and motivational experiences, and GainingEdge, a global consulting firm focused on the business events and tourism industry. The survey results will feed into the final report, which will be released in early 2025. EIC has partnered with Ipsos, a global market research leader, to create the final report. .
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