Business Events Tasmania ARTICLE
THE REAL VALUE OF THE
With the State Government’s recent budget announcement of $1.2million over four years towards a business events attraction fund, it’s relevant to now focus on the importance of the business events industry for Tasmania and how this additional funding boost will benefit Tasmania’s tourism and hospitality operators. The overall business events, conference and meeting market is worth approximately $150M annually to the Tasmanian economy and importantly, much of this impact is felt in the shoulder and winter periods. Business events travellers, or delegates, are high yielding, spending on average twice as much as a leisure visitor, often extending their visit to Tasmania and returning for a holiday in the future; making them crucial to the Tasmanian economy. The spend of a delegate while in Tasmania is widespread. Delegates spend locally on attending the conference or business event activity, air travel, dining out, shopping, enjoying local experiences, and other expenses as detailed in the diagram below which breaks down the annual benefit to the Tasmanian economy of the visiting delegate.
Business Events
HOW CONFERENCES BENEFIT TASMANIAN BUSINESSES
$42.7M Pre-post conference activities, including accommodation, touring, etc
$6.1M Shopping
$24.3M Accommodation
$8.7M Restaurant Meals etc.
$148.8M * # Total Delegate Spend Total no of delegates 36,300* Total no of delegates including partners 45,375 # Average daily spend $672/day # Delegate length of stay 6.1 nights #
$1.8M Other (recreation, entertainment etc)
$32M Domestic Air Travel
$3.8M Transport (car rental, buses, taxis, tours)
$29.4M Conference Activities
* Tasmanian Visitor Survey YE December 2018
# EMRS Research 2019
† BET Data Analysis
38 enquiries@tha.asn.au 03 6220 7300
Hospitality Review
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