BRAND COLORS
PRIMARY COLORS • The primary colors of Regal Violet and California Gold should be used to make up 70% or more of the color palette for marketing collateral. • Heritage Gray should primarily be used for subheads and always for body copy whenever text appears on a white background.
REGAL VIOLET
CALIFORNIA GOLD
SAGEBRUSH
HERITAGE GRAY
CMYK 75/100/0/37 RGB 71/17/102 HEX #471166
CMYK 0/22/85/0 RGB 229/181/59 HEX #E5B53B
CMYK 30/0/24/26 RGB 139/174/161 HEX #8BAEA1
CMYK 0/0/0/80 RGB 89/89/89 HEX #58595B
SECONDARY COLORS • The primary colors of Regal Violet and California Gold should be used to make up 70% or more of the color palette for marketing collateral. • Heritage Gray should primarily be used for subheads and always for body copy whenever text appears on a white background.
MAGNOLIA LEAF
TRANQUILITY
VIOLET VERBENA
STERLING GRAY
CMYK 63/24/91/34 RGB 78/113/53 HEX #4E7135
CMYK 30/11/73/0 RGB 188/197/106 HEX #BBC56B
CMYK 30/44/13/0 RGB 180/147/177 HEX #B493B1
CMYK 0/0/0/30 RGB 188/188/188 HEX #BCBEC0
OUR BRAND PROMISE
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