AXOR Brand
VARIETY OF STYLES
materials. The new AXOR Citterio C col- lection, meanwhile, can be individualized both through bi-color PVD combinations and through exclusive surface textures beyond the optional texture that is available as standard with the collection. In short, the House of AXOR offers much more than an overview of the stylistic diversity of the AXOR portfolio. By presenting a range of different scenarios—each featuring collec- tions with carefully curated finishes and details appropriate to the setting—the variety of styles of AXOR allows architects, interior designers and the design-savvy public to engage with the power of ideas, colors and details as they pursue their visions of individu- al luxury and personal expression.
For architects and interior designers who strive to realize individual luxury and express the personality of the user, speaking the lan- guage of color is essential. AXOR supports their efforts by offering a wide range of exclu- sive AXOR FinishPlus surfaces, as featured within the various bathroom scenarios of the concept. With its bold embrace of color, the visualization underlines the unique color expertise of AXOR, which investigated the power of colors in the fourth installment of its AXOR Futures series. Also embedded within the House of AXOR is a concern for the power of details. Expertly crafted details and distinctive features are a hallmark of AXOR quality. When incorporat- ed into the visions of architects, interior designers and decorators, such details and features can play an important role in bring- ing individual luxury to life. With AXOR Signature, customers can take their visions of individual luxury even further, personalizing products through an array of individualization services. The new AXOR ShowerSelect ID, for example, can be in dividualized through bi-color PVD combi nations and with custom inlays in precious
The remarkable diversity of styles in the AXOR portfolio reflects the unique personali- ties and creative approaches of the world- renowned designers with whom AXOR col- laborates. Not only does the AXOR portfolio represent the power of our acclaimed design partners’ ideas itself, but it actively inspires new ideas among architects and interior designers as they strive to create unique and expressive bathroom environments. The House of AXOR makes the vast stylistic possibilities associated with brand visible at a glance. Included in the composition is AXOR Citterio C, an eye-catching new collec- tion of faucets and shower products by Antonio Citterio, one of the world’s leading architects and designers. But the House of AXOR also explores the power of colors, which have a tremendous impact on humans, influencing our psyche, awakening memories and associations, and helping us to express our personal identi- ties. Judith van Vliet, founder of The Color Authority and one of Europe’s foremost experts on color, says, “I think we all speak the language of color, but unconsciously. I think we ’ re not aware of it, that we’re speak- ing color. It is a form of communication.”
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