Boost Retention With Insight From Monique of The Garden Continuum As Jack mentioned on Pg. 1, landscape company employees crave direction from their managers and CEOs just as much as teams at Fortune 500 companies do. One of the best ways to give them that direction and keep your retention rate up is with regular employee coaching meetings. In a recent episode of “The Landscaper’s Guide to Modern Sales & Marketing” podcast, Jack sat down with Monique Allen to talk about this retention strategy and her other tips for finding and keeping great landscaping employees. Monique runs The Garden Continuum (TGC), a landscaping company out in Massachusetts, and she also wrote the book, “Stop Landscaping, Start Life-Scaping.” In other words, she knows what she’s talking about! At TGC, Monique has built 30-, 60-, and 90-day employee coaching meetings into the company’s DNA. These meetings are an opportunity for her management team to connect with landscapers one-on-one, go over their key performance indicators (KPIs), and offer raises. This works as a retention strategy because it gives Monique’s employees what they crave: direction, feedback on how they’re doing, suggestions for improvement, and tips on how they can impress her. Monique’s employee-experience manager, Marsha, takes the reins on getting these monthly meetings on the calendar for every new hire at TGC. “They’re not only checking in on [the employee’s] emotional state. Nine times out of 10, [the employee is] walking out with a raise … I think when people know that it’s coming, they know that they have the opportunity to talk to somebody, and they know that they’re safe,” Monique told Jack. How often do you check in with your employees? Do you have 30-, 60-, and 90-day coaching meetings in place for new hires? What about quarterly meetings for current employees? If you don’t, putting those in motion could give your current retention rate a boost. From Jack’s talk with Monique, we know what’s working for her — but we’d love to know what’s working for you. How often do you meet with new hires and employees? What are your KPIs? Do you have a raise process in place? Email your thoughts to Jack@RamblinJackson.com with the subject line “What’s Working.” You and your tips might just end up in a future newsletter! What’s Working: Hot Tips From Fellow Landscapers
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It was a lot of fun, and 99% of the team left the meeting 100% committed and on the bus, and only one person stepped off.
3. Attend our upcoming event: “The Landscaper’s Ultimate Guide to Recruiting,” virtual workshop and course launch webinar, on Thursday, March 24, from 9–11 a.m. MDT. This webinar will help you take your recruitment and retention process to the next level. Follow the QR code to sign up right now, and you could be one of the first five registrants to get personalized feedback on your recruiting from me during the webinar. I’ll see you there. Now, hopefully I’m not a doofus and keep all these great Ramblers On The Bus — I want and need them here! And phew! Glad the whole team didn’t jump ship!
JACK JOSTES, CEO RAMBLIN JACKSON
P.S. If this sounds “too good to be true for landscapers,” check out my podcast interview How To Have An Employee Waitlist At Your Landscaping Company to see why this type of leadership WORKS, especially for trades businesses. P.P.S. Could you imagine having the ultra-committed, On-The-Bus- For-Your-Landscape-Company-Success Ramblin Jackson team do your marketing for you? UPCOMING EVENTS “The Landscapers Ultimate Guide to Recruiting” Virtual Workshop and Course Launch Thursday, March 24 9–11 a.m. MDT “The Tree of Good Fortune” Book Club Thursday, April 21 9–11 a.m. MDT RamblinJackson.com/Events
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