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1 The Smart Way to Recruit — Starting Today 2 Greetings From 12,313 Feet! 2 How Does the NHL Manage Outdoor Games? 3 What’s Working? Retention Tips From an Expert 4 Should You Make Your Company a ‘Safe Space’? INSIDE
JUST TRY THIS HACK FROM LOCAL ROOTS LANDSCAPING Can you imagine how it would feel to have a wait list of qualified employees who are lining up to work at your landscaping company? Considering the hiring crisis we’re in, that probably sounds like a fairy tale, but one pair of entrepreneurs has made it happen: Pat and Kenn of Local Roots Landscaping. Qualified Candidates Will Line Up to Work for You
“Humans are humans. They are not machines, they’re not tools. Everyone has a heart, everyone has a brain that struggles,” Pat says. “[That’s] a core concept of the health of our company. And when you say at our place, ‘Have a good day! We so appreciate you being here,’ that’s sincere. And you’ll hear that back. All of our team members will say that same exact thing back to us and then share that with other hires, which then creates this funnel inward. Who doesn’t want to work for a company that has those vibes, right?”
Local Roots isn’t doing black magic to get their incredible recruiting numbers. Instead, they’re prioritizing something many other landscaping companies don’t: the mental health of their employees. Pat and Kenn allow their landscapers to share their worries, concerns, and struggles. Instead of brushing them under the rug, they listen closely and offer resources and support. As Pat puts it, “The employees who come to work know it’s a safe space, and we’re not just saying, ‘It’s a safe space. Now rub some dirt in it and get over it.’ We’re saying, ‘It’s a safe space. What do you need from us?’”
Pat and Kenn’s “safe space” ideology has ensured they
never have a problem recruiting. For more
recruitment tips, check out the articles on Pgs. 1 and 3. To hear more from Pat and Kenn, follow the QR code to listen to their episode of “The Landscaper’s Guide to Modern Sales and Marketing” podcast.
According to the partners, this approach works wonders for both recruitment and retention.
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