13.2 Position of Logos or Advertising To reduce any potential for address interpretation errors, any logo or advertising slogan printed on the Mailing Item are not recommended to look like an address, geographical location, country or a Royal Mail bag or bundle label, and they must not be printed in the Delivery Address Block, over the Mailmark barcode, in any clear zones around either the Delivery Address Block and/or the Mailmark barcode, or in the Indicium area. Slogans where the company name contains the words ‘Return’, ‘Address’ and ‘Undelivered’ are not recommended.
Please note: You must maintain a clear zone of at least 2mm around the indicium
Figure 13 Logo positioning
13.4 Inserts
include small metal objects such as keys, coins, and badges; and • if you do choose to have any inserts, where you have ‘step changes’ in the thickness of the Mailing Item, the spatial distortion (i.e. variation in the thickness of the contents – see figure 15) should not be more than 50% of the thickness of the Mailing Item up to a maximum of 10mm, and the address should be on the ‘flat side of any Mailing Item. It cannot be placed on any irregular or convex shaped sides.
• It is recommended that: • for any insert other than the paper contents, they are fixed in position so they don’t move around during processing. You can use glue or self-adhesive tabs to fix any inserts; • inserts, other than paper that are placed in an envelope, are fixed in position and attached to the insert, so that they cannot move around during the processing of the Mailing Item. The inserts may
Figure 14 Spatial distortion
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