ARTICLE INDEX Subject Issue Title/Link
Author
Page
Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing Retailing
October 2024
The DEMA Show & Why it Still Matters for Retailers Jeff Cinciripino
34 30 23 21 25 31
November 2024 Show Sponsored Sessions Being a Part of it All
Jeff Cinciripino
December 2024 Building Strategic Partnerships
Terry Cummins, Ph.D.
December 2024 Considerations for Entering New Dealer Agreements Jeff Cinciripino
January 2025 January 2025 February 2025 February 2025 February 2025
The 6 Characteristics of a Successful Company Watching Your Wallet - Improving Cash Flow Part 3: Moving Your Dive Group onto the Next Trip Getting Your Store Ready for the New Dive Season
Terry Cummins, Ph.D.
Jeff Cinciripino
David Prichard & Lily Mak 13
Jeff Cinciripino
32 36 16 26 24 26
Memory Marketing and How It Can Help the Industry Peter Letts How Dive Clubs Can Be a Dive Retailer’s Best Friend Gil Zeimer
March 2025 March 2025 March 2025 April 2025 May 2025 May 2025 June 2025 June 2025
POS Systems - The Heart of Your Operation
Jeff Cinciripino
How to Embrace Generation Z
Tec Clark
Travel Insurance - A Win-Win for Your Dive Shop Mentorship... Will Keep The Industry from Sinking Winning with a Balanced Scorecard - Part I Winning with a Balanced Scorecard - Part 2 5 Keys to Success in a Startup Dive Business The Giant Stride: We Bought A Dive Shop...
Jeff Cinciripino
Tom Leaird & Brooke Speedy 25
Jeff Cinciripino Jeff Cinciripino
37 37 25
Shelli Hendricks, Ph.D.
July 2025 July 2025 July 2025
Mike Connors & Rachael Scott19
Managing Peak Season: Stop Burnout Before It Starts Shelli Hendricks, Ph.D.
25 34
Keeping Divers Diving by Selling the Big Three
Jeff Cinciripino
August 2025 August 2025 August 2025
The Giant Stride, Part 2 - How We Bought – Dive Shop Mike Connors & Rachael Scott18
Adaptive Diving in Retail - Seeing Possibilities 5 Tips for Future-Proofing Your Dive Business
Jeff Cinciripino
34 38 16
Shelli Hendricks, Ph.D.
September 2025 Heading to DEMA? No-Fail Tips for Retailers September 2025 The Giant Stride, Part 3 - Plan Before You Plunge September 2025 Celebrate “Blue Friday 5.0” and Black Friday September 2025 10 Characteristics of a Great Leader
Jeff Cinciripino
Mike Connors & Rachael Scott18
Gil Zeimer
30 42 19 32 57 27 39 22
Shelli Hendricks, Ph.D.
October 2025 October 2025 October 2025
Tips for Conducting Your Year-End Physical Inventory Jeff Cinciripino
How Collaboration Builds Bigger Dive Dreams
Jeffrey Bozanic, Ph.D.
The Realities of Running a Large-Scale Dive Operation Beto Barbosa
November 2025 To Pee or Not to Pee: “Urine” Good Company November 2025 Fitness Features Found in Modern Dive Computers December 2025 Dive Retailing – 50 Years Under Pressure December 2025 The Power of Being a New Retailer December 2025 Tips for Discontinuing with a Manufacturer December 2025 Why Investing in a Child’s Dive Gear Matters
Gil Zeimer
Gretchen M. Ashton
William Cline
Michael & Rachael Conners 24
Jeff Cinciripino Margo Peyton
27 30
January 2026 January 2026 January 2026 February 2026 February 2026 February 2026
You Are Not Alone - Help in Selling Travel
Michael & Rachael Conners 12
Can You Really Do It All? Take a Look at Your Schedule Jeff Cinciripino Part 2: The Advantages of Hosting College Scuba Clubs Tec Clark
14 16
The Phygital Dive Center: Digital & Real - World Part 1: Why Dive Centers Need SOPs Now is the Time to Make Time for Training
Cathryn Castle Garcia
HUB HUB HUB HUB HUB
Jeff McNutt
Jeff Cinciripino
March 2026 March 2026
To Discount or Not to Discount? That is Our Question Jeff Cinciripino
Divemasters as Brand Ambassadors
William Cline
Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety Safety
January 2024 February 2024 March 2024 April 2024 June 2024 July 2024 August 2024
Issues For Older Divers: Health & Insurance Coverage Dan Orr
18 18 18 18 28
Insights for Dive Pros: Safety Means Business
Dan Orr
Go on an Amazing Citizen Science Trip to Antarctica. Dan Orr
The Dangers with Normalization of Deviance The Value of Customers Taking Refresher Training The Older Diver & Health Questionnaires Diving Safety: Whose Responsibility Is It?
Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr Dan Orr
7 7 7 7 7 7 7
September 2024 Cardiac Issues – Getting to the Heart of the Matter
October 2024
The Four “P’s” of Diving Safety
November 2024 Sipping Your Way To Safety
December 2024 Confronting Immersion Pulmonary Edema (IPE)
January 2025
Situational Awareness & Addendum
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