Leisure DB State of the UK Swimming Industry Report 2024

TOP 10 POOL OPERATORS

INDEPENDENTS & MULTI-CLUB OPERATORS

PRIVATE SECTOR

PRIVATE SECTOR

NO DATA 2020 & 2021 DUE TO COVID-19

NO DATA 2020 & 2021 DUE TO COVID-19

Top 10 pool operators: Clubs with pools in 2019 / 2022 / 2023 / 2024

Independents & multi-club operators: Number of clubs with pools, 2015 – 2024

120

2019

2022

2023

2024

1250

113

113

Multi-clubs

Independent Clubs

111

111

1114

102

101

1080

99

99

100

1026

1022

1019

1000

942

907

885

80

71

68

68

750

67

60

58

51

500

457

43

451

448

42

442

442

40

402

402

398

33

33

33

33

32

31

30

30

24

22

22

22

22

250

21

21

19

20

18

18

17

16

15

15

15

15

0

0

2015

2016

2017

2018

2019

2022

2023

2024

Nuffield Health

David Lloyd Clubs

Banntayne Sports Direct Fitness

Village Gym Virgin Active YouFit

Spindles Health & Leisure

LivingWell

Total Fitness

MULTI-CLUB OPERATORS ■ The multi-club sector has seen a 2.4% drop in the number of clubs with a pool, down from 907 clubs in 2023 to 885 in 2024. ■ The total number of pools has also fallen across this market segment, from 1,159 in 2023 to 1,128 in 2024 (-2.7%). ■ The average membership fee across the 885 clubs has increased by 8.4% – up from £75.52 in 2023 to £81.86 in 2024.

INDEPENDENTS ■ The independent sector has seen a 1% drop in the number of clubs with a pool, down from 402 clubs in 2023 to 398 in 2024. ■ The total number of pools has also fallen slightly across this market segment, from 489 in 2023 to 485 in 2024 (-0.8%). ■ The average membership fee across the 398 clubs has only increased by 0.9% – up from £71.76 in 2023 to £72.40 in 2024.

Between them, the top 10 private sector pool operators opened just two brand new clubs with a pool in the 12 months to the end of March 2024.

■ Village Gym, YouFit, LivingWell and Total Fitness (see page 106) operate the same number of clubs with pool(s) as in 2023. ■ Sports Direct Fitness has seen the biggest decrease of any of the top 10 operators: in 2024, it has eight fewer clubs with pools than in 2023. ■ Nuffield Health (see page 90), Bannatyne and Virgin Active also have fewer clubs with pools than in 2023 (-2, -1 and -2 respectively).

■ Second-placed David Lloyd Clubs opened both of these new facilities, both in August 2023: one in Edinburgh and one in Rugby. ■ David Lloyd Clubs has a net gain of +1 club with pool, having ceased operation of its Maidstone club on 31 May 2023. The club is now run by Maidstone Leisure Trust. ■ Spindles Health & Leisure is the only other top 10 operator to operate more clubs in 2024 than in 2023 (existing hotel health clubs that are now branded Spindles).

110 

111 

STATE OF THE UK FITNESS INDUSTRY REPORT 2023 STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

STATE OF THE UK FITNESS INDUSTRY REPORT 2023

110 

111

STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

Made with FlippingBook - PDF hosting