Leisure DB State of the UK Swimming Industry Report 2024

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Site analysis: We accurately predict the potential of any UK facility You might have found what feels like the perfect site for your new facility – but is it really? Will you attract enough members to make it a viable business? Should you go ahead? Alternatively, you might be operating an existing facility and feel you already have as many members as you’re realistically going to get – but is that assumption correct? Leisure DB’s latent demand reports provide the answers, accurately predicting the latent demand for your site based on the specifics of your offering, comparable data from thousands of UK sites, profiles of millions of members, 450+ Mosaic data variables and 20+ years of experience. We’ll even tell you which demographic types will give you the numbers you want, and where you’ll find these individuals. This enables you to: ■ Make informed decisions about pressing ‘go’ on a new site ■ Maximise membership at a new or existing facility Find out more: leisuredb.com

Industry reports : The leisure industry’s most comprehensive reports How big is your sector, what is it worth, how are key players performing, what are the trends – and what do the experts think? Our flagship industry reports are cited by operators, suppliers, investors, consultants and government bodies across the UK and into Europe as providing ‘invaluable business insights’ for the leisure sector. Each report is compiled from the most comprehensive review of the relevant sector, involving detailed individual

contact with all sites, and supported with expert analysis. Browse all our reports now: leisuredb.com/publications

Market data: We inform your business decisions What’s happening in your market right now?

As an operator , is your finger on the pulse of the ever-changing competitive landscape? As a supplier , can you pinpoint where, and with whom, your biggest opportunities lie? As an investor , do you know where growth is coming from? As a consultant , are you offering your clients the best possible advice? We can help. As the leisure industry’s leading source of market intelligence, we do the hard work of data collection to independently inspire growth across every sector. Throughout the year, our dedicated research team updates a vast number of detailed data fields for gyms and studios, swimming pools, sports halls, indoor tennis and squash courts across the UK. The basis of our flagship industry reports, this unparalleled database can also be interrogated to your brief. The data we gather is handled sensitively and in adherence with our privacy agreements, but it nevertheless provides valuable cross-market insight. So, what decision or question can we help you with today? With options to suit a variety of budgets, our market data reports are the industry’s best-kept secret.

Find out how Leisure DB can help your business: enquiries@leisuredb.com

Find out more: leisuredb.com

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STATE OF THE UK FITNESS INDUSTRY REPORT 2023 STATE OF THE UK SWIMMING INDUSTRY REPORT 2024