INDUSTRY VIEWS
Overloaded with Admin for your Swimming Facility ?
TIME TO ADAPT GREATER COLLABORATION CAN DRIVE PARTICIPATION
Schools and all sizes Introducing user-friendly and time-efficient software created for Independent Swim Schools and National Leisure Operators of all sizes to reduce their admin and maximise growth potential
The sports and leisure industry in the UK is undergoing a significant transformation, driven by digital innovation and the urgent need to boost youth participation in physical activity. With ambitious national targets in place to increase youth sports engagement, there is a clear demand for collaborative efforts and innovative solutions. We believe platforms such as CoursePro, powered by Fitronics, have a critical role to play; focused on enhancing the delivery of sports courses globally, we already have 1 million active members – across sports that range from swimming to gymnastics, tennis to golf – and are reaching and impacting participants aged one to 80+ years. If we look at swimming specifically, this report highlights the pools operated by public and private operators, their focus on driving efficiency, maximising pool space and managing costs to keep the pools open. Yet there are many ‘hidden pools’ in the UK that are not accounted for in this report: private and mainstream school pools, home and pop-up pools, all of which contribute to the effort to get children swimming and keep them active. Many of these pools are run by sole traders with a focus on customers over efficiency. It’s their business, their money. They want to create a great experience for their pupils. The downside of this: use of the pool space is not efficient, the potential capacity not capitalised upon. Many do not operate during school holidays, for example, which leads to a decrease in activity levels. Could we have a greater impact if we collaborated more? If the sector were more joined-up, could the larger operators learn from the sole traders about customer centricity? Could the sole traders learn from the major operators about maximising revenue and increasing capacity? As an example, many large operators use online joining to take bookings while they are closed. Meanwhile, some smaller operators still prefer to meet parents to discuss which class is the right option before taking a booking. Does that mean more kids in the wrong classes at the larger operators? It does not. So why the reluctance to adapt? CoursePro is already used by over 1,000 pools across the UK: leisure trusts, councils, private operators, health clubs, resorts and independent swim schools. We are poised and ready to help even more operators maximise their facilities and deliver high-quality programmes, ensuring the industry progresses towards a more efficient, connected future.
How Can CoursePro Help Your Leisure Business?
Could we have a greater impact if we collaborated more – if the sector were more joined-up?
MARC JONES Head of customer experience, Fitronics
View lesson plans, mark registers, conduct assessments & view medical records
Parents can view child’s progress, process payments online and book future classes
Set up automated emails and SMS comms
Customise with your own brand logo and colours
classes Manage automated waiting lists, bookings and cancelled classes
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023 STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
STATE OF THE UK FITNESS INDUSTRY REPORT 2023
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STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
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