CONTENTS
STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
WELCOME TO LEISURE DB’S STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
INTRODUCTION FOREWORDS
PRIVATE SECTOR DEFINITIONS
6
86
9
87
INDUSTRY VIEWS
OVERVIEW
94
POOL FACILITIES
TOTAL MARKET OVERVIEW & TRENDS
97
OPENINGS & CLOSURES
Leisure DB is the leading independent data specialist in the UK leisure sector, providing robust market intelligence and analysis across the full scope of an increasingly diverse industry. For over 30 years, our reports have provided UK operators, suppliers, investors, consultants and government bodies with invaluable analysis of sector performance and trends. The data and insight we provide enables businesses across the sector to make strategic decisions with precision and confidence – suppliers and operators, independents and multi-site operations, public and private, direct and through leisure consultancies.
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102
POOL LOCATIONS
31
UK POOL LOCATIONS
103
TOP 30 POOL OPERATORS
32
OPENINGS & CLOSURES
104
TOP 10 POOL OPERATORS
33
POOL STOCK
111
INDEPENDENTS & MULTI-CLUB OPERATORS
PUBLIC SECTOR DEFINITIONS
LEISURE DB REPORT METHODOLOGY
42
117
43
OVERVIEW
118
REPORT PARTNERS
50
OPENINGS & CLOSURES
122
OUR EXPERT TEAM
51
POOL LOCATIONS
125
WORK WITH US
52
FEES & PRICING
58
MANAGEMENT MODELS
We believe deeply in the importance of our sector. We’re here to help grow it.
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POOL FACILITIES
Find out how we can help your business achieve its potential – see page 125.
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TOP 10 POOL OPERATORS
We are for the industry, by the industry.
INSIGHT & ANALYSIS
Woven throughout this year’s report are operator and thought leader interviews, as well as best practice advice. Our thanks go to everyone for their time and willingness to share their expertise and experiences.
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ANDY SALMON – SWIM ENGLAND
REDUCING THE ENERGY BURDEN – SPACE & PLACE, OS GEN, AIRIUS, LEISURE ENERGY
75
34
DAVE CANDLER – STA
90
ADAM WATSON – NUFFIELD HEALTH
44
ANDREW CLARK – GLL
SEB BARRE – THE LABORATORY SPA & HEALTH CLUB
JACQUI TILLMAN & IAN COTTON – EVERYONE ACTIVE
98
54
106
SOPHIE LAWLER – TOTAL FITNESS
62
MARK HASLAM – PLACES LEISURE
BEST PRACTICE POOL OPERATION – KEITH MAINSTONE
THE OTHER 85 PER CENT – BEN WILKINS, GOOD BOOST
112
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© Leisure DB. All rights reserved unless otherwise agreed in advance by Leisure DB. No part of this report may be sold. If any data or information from the report is shared or referenced, Leisure DB must be attributed and the State of the UK Swimming Industry Report 2024 quoted as the source.
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023
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STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
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