Leisure DB State of the UK Swimming Industry Report 2024

CONTENTS

STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

WELCOME TO LEISURE DB’S STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

INTRODUCTION FOREWORDS 

PRIVATE SECTOR  DEFINITIONS

6

86

9

87

INDUSTRY VIEWS

OVERVIEW

94

POOL FACILITIES

TOTAL MARKET OVERVIEW & TRENDS

97

OPENINGS & CLOSURES

Leisure DB is the leading independent data specialist in the UK leisure sector, providing robust market intelligence and analysis across the full scope of an increasingly diverse industry. For over 30 years, our reports have provided UK operators, suppliers, investors, consultants and government bodies with invaluable analysis of sector performance and trends. The data and insight we provide enables businesses across the sector to make strategic decisions with precision and confidence – suppliers and operators, independents and multi-site operations, public and private, direct and through leisure consultancies.

24

102

POOL LOCATIONS

31

UK POOL LOCATIONS

103

TOP 30 POOL OPERATORS

32

OPENINGS & CLOSURES

104

TOP 10 POOL OPERATORS

33

POOL STOCK

111

INDEPENDENTS & MULTI-CLUB OPERATORS

PUBLIC SECTOR DEFINITIONS

LEISURE DB REPORT METHODOLOGY

42

117

43

OVERVIEW

118

REPORT PARTNERS

50

OPENINGS & CLOSURES

122

OUR EXPERT TEAM

51

POOL LOCATIONS

125

WORK WITH US

52

FEES & PRICING

58

MANAGEMENT MODELS

We believe deeply in the importance of our sector. We’re here to help grow it.

66

POOL FACILITIES

Find out how we can help your business achieve its potential – see page 125.

72

TOP 10 POOL OPERATORS

We are for the industry, by the industry.

INSIGHT & ANALYSIS

Woven throughout this year’s report are operator and thought leader interviews, as well as best practice advice. Our thanks go to everyone for their time and willingness to share their expertise and experiences.

26

ANDY SALMON – SWIM ENGLAND

REDUCING THE ENERGY BURDEN – SPACE & PLACE, OS GEN, AIRIUS, LEISURE ENERGY

75

34

DAVE CANDLER – STA

90

ADAM WATSON – NUFFIELD HEALTH

44

ANDREW CLARK – GLL



SEB BARRE – THE LABORATORY SPA & HEALTH CLUB

JACQUI TILLMAN & IAN COTTON – EVERYONE ACTIVE

98

54

106

SOPHIE LAWLER – TOTAL FITNESS

62

MARK HASLAM – PLACES LEISURE

BEST PRACTICE POOL OPERATION – KEITH MAINSTONE

THE OTHER 85 PER CENT – BEN WILKINS, GOOD BOOST

112

68

© Leisure DB. All rights reserved unless otherwise agreed in advance by Leisure DB. No part of this report may be sold. If any data or information from the report is shared or referenced, Leisure DB must be attributed and the State of the UK Swimming Industry Report 2024 quoted as the source.

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STATE OF THE UK FITNESS INDUSTRY REPORT 2023

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STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

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