Leisure DB State of the UK Swimming Industry Report 2024

FEES & PRICING

PUBLIC SECTOR

PUBLIC SECTOR

Average pay- per-swim fee

Regional breakdown

£5.56

East Midlands

£5.77

Eastern

£6.31

London

As noted previously, the average public sector pay-per-swim fee has risen above £5.50 for the first time: the UK average is now £5.59. ■ Pools in England charge the highest average pay-per-swim fee (£5.73 per swim in 2024) – an increase of +6.9% vs 2023. ■ The other countries of the UK show similar rises: Wales (£5.21, +7.6%), Scotland (£5.21, +7.4%) and Northern Ireland (£4.31, +6.2%). ■ Northern Ireland remains 23% below the UK average. ■ London – at £6.31 – is 13% above the UK average, passing the £6 mark for the first time this year (vs £5.82 in 2023).

£5.21

North East

£5.34

North West

£4.31

Northern Ireland

£5.21

Scotland

Leading the transition to net zero leisure facilities

£6.21

South East

£5.68

South West

£5.21

Wales

£5.39

West Midlands

£5.54

Yorkshire & Humber

NO DATA 2020 & 2021 DUE TO COVID-19

Average pay-per-swim fee: 2010 – 2024

Established in 2014, Leisure Energy is an award-winning renewable technology company, energy consultancy and principal contractor, who specialise in identifying and delivering energy & sustainability solutions for all leisure facilities. We can provide a range of bespoke solutions to help your facility or club to become more

£6

£5.59

economically and environmentally sustainable; these include: • Energy Assessment & Surveys and Heat Decarbonisation Plans. • Funding applications and support. • Energy Awareness Training & Support – Operational and Strategic. • Full Technical Design and Cost Certainty Contractor Packs. • Project Management with our expert team. • Principal Contractor (CHAS Accredited) and delivery of capital schemes. • Fully funded solutions. • Ongoing support, monitoring and reviewing with maintenance packages.

£5.22

£4.93

£5

£4.58

£4.38

£4.24

£4.11

£3.99

£3.88

£3.75

£4

£3.63

£3.38

£3.25

£3

• An innovative and pioneering application of heat pump and green technology through our Net Zero Pod packaged plant room, capable of delivering a Seasonal Coefficient of Performance of 4.5+. Making decarbonisation affordable. Case studies can be viewed and downloaded from our website.

£2

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2022

2023

2024

01865 306688 info@leisure-energy.com leisure-energy.com

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STATE OF THE UK FITNESS INDUSTRY REPORT 2023 STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

STATE OF THE UK FITNESS INDUSTRY REPORT 2023

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STATE OF THE UK SWIMMING INDUSTRY REPORT 2024

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