TOP 10 POOL OPERATORS
TOP 10 POOL OPERATORS
PUBLIC SECTOR
PUBLIC SECTOR
NO DATA 2020 & 2021 DUE TO COVID-19
Top 10 pool operators: Centres with pools in 2019 / 2022 / 2023 / 2024
AVERAGE FEE £6.07
150
146
CENTRES 559
140
136
136
2019
2022
2023
2024
129
128
126
POOLS 1,011
115
■ These 559 centres between them account for 1,011 pools. ■ The top 10 operators therefore account for 35% of all public centres with pools, and 38% of all pools.
■ Between them, the top 10 public sector operators now manage 559 centres with pools; numbers have remained fairly stable, rising by just nine centres (+1.6%) in the last 12 months.
100
76
73
68
68
Centres with pool
Market share: Top 10 vs rest of market
Rank Operator
62
61
58
57
70%
140
1 GLL
51
50
50
47
47
46
136
2 Everyone Active (SLM)
42
60%
40
35
32
73
3 Freedom Leisure
50%
26
26
25
57
4 Places Leisure
16
16
16
16
16
16
15
40%
14
14
12
12
50
5 Parkwood Leisure
7
35 % of all public centres with pool
65 % of all public centres with pool
30%
32
6 Fusion Lifestyle
0
GLL
Everyone Active (SLM)
Freedom Leisure
Places Leisure Parkwood Leisure
Fusion Lifestyle
Serco Leisure High Life Highland
Wiltshire Council
Halo Leisure
25
7 Serco Leisure
20%
16
8 High Life Highland
10%
16
9 Wiltshire Council
■ GLL operates four more centres with pools in 2024 than in 2023. (See interview, page 44.) ■ Everyone Active (SLM) – the only other public sector operator to operate more than 100 centres with pools – has gained 10 centres with a pool since 2023. This is the biggest growth of any public sector operator. (See interview, page 54.) ■ Freedom Leisure (+5), Parkwood Leisure (+3) and Wiltshire Council (+1) are the only other top 10 public sector operators to operate more pools in 2024 than in 2023.
■ High Life Highland and Halo Leisure operate the same number of centres with a pool in 2024 as in 2023. ■ Fusion Lifestyle, Places Leisure (see interview, page 62) and Serco Leisure have fewer centres with pools in 2024 than in 2023 (-8, -5 and -1 respectively).
0%
Top 10
Rest of market
14
10 Halo Leisure
Counts refer to operational sites (temporarily closed sites are not included).
■ GLL remains the UK’s leading public sector pool operator by number of centres with a swimming pool (140) – see interview, page 44. ■ Everyone Active (SLM), with 136 centres open at the end of March 2024, remains in second place. (See interview, page 54.) ■ Freedom Leisure completes the top three, operating 73 centres with a pool.
■ Between them, these top three operators account for 22% of all UK public sector centres with a pool. ■ The top 10 operators for 2024 are the same as in 2023, with one change: Halo Leisure replaces Leeds City Council to enter the top 10 in 10th place. ■ The average pay-per-swim fee across these top 10 operators is £6.07, passing £6 for the first time.
72
73
STATE OF THE UK FITNESS INDUSTRY REPORT 2023 STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
STATE OF THE UK FITNESS INDUSTRY REPORT 2023
72
73
STATE OF THE UK SWIMMING INDUSTRY REPORT 2024
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