The style of native America and the styles popular with European cultures evolved separately for thousands of years. Although the fashions of these two cultures developed much differently, with different materials, tools, and processes, it would seem that the human aspect of style was ever-present among both groups. The clash of these two cultures was inevitable with the arrival of Europeans in 1492. The cultures have in some aspect inspired the other’s fashion since that fateful first encounter. Many trappers, traders and explores recognized the functionality of native wardrobe and were impressed by its artistic nature. These men quickly took to adopting many native habits and practices to produce clothing that would allow them to live more comfortably. Similarly, indigenous peoples were impressed by the new materials and tools that Europeans used to make clothing. For the first time they had access to fabrics, metal needles, glass beads and more. These new materials inspired countless works of art. Elaborately beaded clothing and clothing decorated with ribbons soon could be found at native camps across the northern and southern American continents. The traditions of beading and making ribbon skirts and shirts is still very much alive today. One evening Christine Collins was showing off the creative styles of ribbon shirts that were being custom made. She had a realization that these styles are not readily available to people. “We wanted to design and make these [native American ribbon skirts and shirts] so they are available to everyone,” Collins explained. With a bachelor’s degree in Native American studies from the University of Montana, Mikalen Running Fisher saw this vacuum in the fashion industry as well.“Trusting the people in your circle is really important. So, when they [Christine and Mikalen] suggested that we start making shirts I was on board,” described the company’s founder. The Hero Rodeo clothing brand was born. Just as each shirt and skirt made in older times was a reflection of the individual it was made for; Collins describes the new Hero Rodeo clothing line as a reflection of his company’s character and direction. “When there is hope in the future there is power in the present. We may have drawn our inspiration from the past but these shirts represent our future. They represent our innovative spirit and they represent our dedication to quality.” Collins explained that while all of the styles are unique, he feels that they will fit nicely in any retail setting. “It’s a fresh look and just what the market was hungry for. We are excited to bring these styles to the world.” Jonilee Running Fisher, a fashion advisor for Hero Rodeo who doubles as the website designer has made setting up a wholesale account with the company incredibly easy. If you are ready to add some native style to your store, then email Ben@herorodeo.com or send a message to Hero Rodeo on their website, www.herorodeo.com.
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