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The Landscaper’s Guide to Modern Sales and Marketing Newsletter
JANUARY 2025
Join Our Exclusive Landscape Leader Vision & Video Retreat in Colorado! STEP AWAY TO SURGE AHEAD
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Photography: High-quality headshots and candid shots that reflect your thought leadership. Extended Media Opportunities: An optional day to create additional video content, maximizing your investment in the retreat.
Picture this: You’re stepping away from the daily hustle of managing your business, chipping away at daily tasks rather than planning your future to find yourself amidst the serene Colorado mountains for a day. Here, you’re not just taking a breather but diving deep into strategic breakthroughs and creating high-value video marketing content at our exclusive Landscape Leader Vision & Video Retreats. It’s not a webinar or even a seminar. It’s a transformative experience that offers a mastermind setting and a professional content creation workshop explicitly tailored for Ramblin Jackson clients like you. This retreat allows you to dedicate a day to reflect on your business challenges, learn from other owners like you, and produce professional video and photography content that elevates your brand’s presence. At our retreat, you will gain:
sessions; they happened around a table with peers at similar mastermind events. One monumental moment was focusing solely on the landscape industry as my Hell Yes Customer, steered by insights from my coach, Drew Dinkelacker, and a key client, Don Kennedy. Another was embracing the belief that others could drive big sales in my company as well as I could, which was crystallized through rich, in-person discussions at Turkey Trot Acres with another coach, Wayne Herring, and a group of other business owners. To ensure you gain the most valuable insights and interactions, each retreat is limited to four participants carefully selected in our application process. This ensures every session is intimate, allowing for deeper discussions and more personalized content creation. Whether strategizing over the next steps, brainstorming under the vast Colorado skies, or shooting a video that perfectly captures your business vision, the small group setting makes it all the more impactful.
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This retreat isn’t just about stepping away from the office; it’s about stepping into a space where your biggest business breakthroughs can take shape. It’s a place to redefine your path, surrounded by the beauty of nature and the energy of fellow leaders eager to propel their businesses forward.
Are you one of the four who will join us at our next event? Spaces are filling fast, and with only four retreats a year, now’s the time to secure your spot. Come
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Strategic Clarity: Step back and rediscover what truly matters in your business journey. Marketing Assets: Walk away with videos and photos that set your brand apart in the crowded market. Peer Collaboration: Engage with fellow landscaping professionals with unique perspectives who are just as driven as you are about scaling their businesses.
for the retreat, stay for the extra content creation day, and leave with insights and a portfolio of professional marketing materials. To apply, scan the QR code or visit RamblinJackson.com/retreat ; I guarantee this retreat will be a pivotal point in your journey. Let’s make 2025 a year where you don’t just work in your business but work on it and see all the fruits of your labor flourish.
Attendees will leave with not only new insights and strategies but also tangible products:
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The Gold Nuggets Mastermind Takeaways Packet: A comprehensive session recap, including vital actionable insights. Professional Video Production: A polished video that includes YouTube SEO, embedding on your website, script writing, recording, and editing to enhance your digital presence.
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JACK JOSTES, CEO RAMBLIN JACKSON
Those impactful shifts in my business didn’t ever happen from solo brainstorming
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Read It in Your Truck on a Rainy Day
How Business Owners Can Transform Fridays Into Fortunes Revamp Your Workweek With a Sense of Craftmanship
Craftsmanship in Life & Work is the pulse of our Ramblers’ daily hustle, especially as the week wraps up on Fridays. While the norm in many workplaces might be easing into the weekend, our Fridays at Ramblin Jackson are anything but typical. We dial up our focus, pushing the throttle on productivity to ensure we’re not just coasting into the weekend but powering through with purpose. But why do we prioritize Craftsmanship in Life & Work — and what does that even mean? Craftsmanship is pride in our work and remembering the purpose and goal of what we do. So, for us, Fridays symbolize a culmination of a week’s worth of effort, a day to double down, not wind down. It’s a day for closing deals, as we’re on the phones, following up and locking down commitments when others might be slowing down. This unwavering commitment to excellence defines our team’s approach and sets us apart in a landscape crowded with firms ready to check out at the hint of weekend air. However, this intense focus on craftsmanship isn’t confined to our professional endeavors alone; it extends into every aspect of life. Maintaining a balanced life — physically, mentally, emotionally, and spiritually — is non-negotiable. My mornings begin with a mindful routine of rehydrating with electrolytes and planning my protein
intake. Physical activities like walking, weightlifting, running, and yoga are staples in my daily life, ensuring I stay sharp and resilient.
Practices like these help me manage stress and maintain high performance without compromising my health or happiness. Our philosophy of Craftsmanship in Life & Work extends beyond just business metrics; it influences how we engage with every aspect of our lives. It’s about enriching our lives and the lives of those around us. This holistic approach drives our success during the week while also deepening the fulfillment we derive from our work. At Ramblin Jackson, we live by the mantra that true Craftsmanship in Life & Work is a comprehensive commitment — whether it’s finalizing a client’s campaign or improving our well-being. This dedication ensures that every Friday, while others might be winding down, we’re revving up, setting the stage for a productive close to the week and a vibrant launch into the weekend. If you’re looking to transform not just your Fridays but every day into a powerhouse of productivity and wellness, start enforcing Craftsmanship in Life & Work, especially when it feels like you’re just waiting for the weekend.
THE TRUTH ABOUT TUCK-IN TIME SLEEP’S SURPRISING PERKS AND PITFALLS
Sleep Deprivation Is a Diet Destroyer Are you having trouble losing weight? Cutting calories likely won’t help you achieve your goal if you’re cutting your sleep hours at the same time. Sleep deprivation negatively affects two of our body’s most important hormones: leptin and ghrelin. Leptin informs our brain when we’re full, while ghrelin lets it know when we’re hungry. The less we sleep, the longer we’re awake — and the more time ghrelin has to make us think about snacking. A lack of sleep may also make you feel too tired to hit the gym, causing you to lose out on another opportunity to keep your diet on course. The Slumber-Suppressing Mutation Do you jump out of bed most mornings after sleeping six or fewer hours? You may be powered by a mutation in your family’s genetics. People who inherited a rare variation of the ADRB1 gene, which affects the coding of receptors that influence a person’s sleep- wake cycle, are likelier to start the day feeling fine despite having a shorter night’s rest than most people. That’s right — being a morning person may be built into your DNA!
It’s common knowledge that sleep does a body good, but how much slumber affects our overall health may surprise you. Here are three of the most unexpected ways sleep impacts our everyday lives. Less Pillow Time Equals More Pain If you’re having trouble sleeping due to chronic pain, you may have unwittingly trapped yourself in a cycle that’s wreaking havoc on your body. A poll by the National Sleep Foundation revealed that two-thirds of respondents who noted experiencing persistent physical discomfort weren’t getting enough
sleep at night. Additionally, a University of California, Berkeley study of 24 young adults determined that reduced sleep can disrupt the brain’s mechanisms for recognizing pain signals and relieving affected area(s). While losing sleep due to pain may be a classic chicken-or-the-egg scenario, it’s no secret that getting a proper night’s sleep is essential for restoring our bodies to proper health.
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Read It in Your Tru
UPCOMING EVENTS Green & Growin’ Jan. 13–17, 2025 • Greensboro, NC Stop by booth #1530 to say howdy! TNLA Hort Forum Jan. 6–8, 2025 • Grapevine, TX Hosted by the Texas Nursery & Landscape Association
Schedule a 15-minute Marketing Brainstorm with one of our Landscape Marketing Assistants. In just 15 minutes, they will: • Offer game-changing feedback on your marketing ideas. • Find gaps in your existing campaigns. • Discuss your best marketing strategy. • Share next steps for success! This is a quick, easy, no-pressure call — and we’ll even send you beef jerky or candied almonds for your time. Visit LandscapersGuide.com/brainstorm to schedule your Marketing Brainstorm today. Ready to Level Up Your Marketing and Get More Hell Yes Customers?
Landscape Leader Vision & Video Retreat Jan. 23, 2025 • Lyons, CO Space is limited! Apply today at RamblinJackson.com/retreat
Belgard University 2025 Feb. 5–6, 2025 • Southern Pines, NC In-person event hosted by Belgard BBP Leadership & Sales Summit Feb. 18–20, 2025 • Savannah, GA In-person event exclusively available to BBP Members
TAKE A BREAK
LandscapersGuide.com/events
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uck on a Rainy Day
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PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com
1 Unlock Business Breakthroughs in the Rockies at Our Vision & Video Retreats 2 Embrace Craftsmanship in Life and Turn Routine Into Results 2 Slumber’s Hidden Secrets 3 Upcoming Events 4 Use Trade Shows as a Catalyst for Team Growth and Innovation INSIDE
WHY TRADE SHOWS BOOST BUSINESS AND MORALE Transform Your Team’s Dynamics
individual employees into a more cohesive team. This unity is crucial for maintaining a synchronized team that excels at communication and collaboration. That’s why the Ramblers get to enjoy a steak dinner every now and then! Professional Development Participating in trade shows can be a significant professional development opportunity for employees. They can attend workshops and seminars, engage with thought leaders, and gain insights that are not readily accessible through regular training sessions or online courses. You can help them grow as people and increase their value to your business as they implement new skills and ideas. Renewed Motivation The excitement and energy of a trade show are contagious. Employees often return from these events reenergized and more passionate about their work. This boost in morale can lead to increased productivity and a greater sense of fulfillment in their roles, which contributes to lower turnover rates and a happier workplace. Including your employees at trade shows is a strategy that pays dividends across all aspects of the business, from employee development to teamwork. So, if you plan to hit the trade show circuit this year, consider bringing your team along. The investment in their growth is an investment in the future of your business. With Ramblin Jackson heading to Greensboro, North Carolina ; Dallas, Texas ; and Savannah, Georgia , we may be coming to a city near you in 2025!
If trade shows add value to your work, why not let your employees tag along, too? It’s not just about showcasing products or services. These events offer a profound opportunity to boost team growth and communication. At Ramblin Jackson, we’ve discovered that bringing our Ramblers to trade shows significantly amplifies the benefits for everyone involved. Broaden Perspectives Employees who step away from their daily tasks and immerse themselves in a trade show atmosphere gain a broader perspective of the industry. This exposure is invaluable. They see firsthand what’s trending, what challenges peers are tackling, and the innovative solutions adopted across the market. This enhances their industry knowledge while sparking creativity and inspiration, which they bring back to their roles. Enhance Team Dynamics Trade shows provide a unique setting for team bonding. Unlike traditional team-building activities, trade shows encourage spontaneous interactions and shared experiences that can strengthen relationships. Sharing meals, attending sessions together, and navigating the show floor as a unit can transform
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