ALSO INSIDE:
How This Clinic Saw Additional $200,000 in 10 Months FREE Discovery Call with PracticeFreedomU!
2 AUTOMATE YOUR REFERRALS “Automation doesn’t mean high-tech, it means having a clear, repeatable system.” That’s a tip Jamey Schrier, PT of the Practice Freedom Method gave us. You see, generating referrals is vital to growth – but you can’t spend all your time on it! Instead, you need a clearly defined process your entire staff can be trained to fulfill. A REFERRAL PROCESS EXAMPLE Around the 5th visit—or when your patients on average are seeing real results – the therapist sits down and asks to take the patient through a short quality assurance form. The questions are:
Imagine if 1 in 3 patients replaced themselves with a friend or family member. What would that do for your practice growth? Building these referral processes can take time, but with a few simple techniques, they can be fruitful for many years to come. Think about it like investing—small steps which become a habit over time begin to build upon their own success. The key to getting more word-of-mouth referrals is marketing to your past patients every month! 1 MAKE IT ABOUT YOUR PURPOSE Getting your staff on board can be one of the toughest aspects of referral generation for a Practice Owner. So the key to a good referral system is it must be about your mission to help people feel better. PTs and Chiros love helping people—it’s what our careers are about! As an owner, it’s important not to push policies on your staff but instead RALLY them behind the mission of your practice. Helping is not selling when it is genuine and caring. When everyone stays focused on finding more people who need help getting off medication, avoiding unnecessary surgery, playing with their kids or grandkids, or getting back to sports, referrals become natural conversations instead of sales pitches.
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How are you doing, are you feeling better?
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What specific ways are you feeling better?
• Would you return to us for future pain issues? • Would they like to help someone they know feel better as well? Most of us can think of a friend or family member who doesn’t feel perfect. When they begin to talk about someone, ask for specific issues and offer them a brochure or newsletter on that topic to pass along. Also, if it is a family member, allow them to bring them on their next appointment for a free conversation about their pain and treat it like a mini-evaluation. These steps build upon the patient’s happiness with their results, and build trust in the referral.
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Discover Patient-Boosting Print Marketing Materials! Visit Our Online Store Today at PTMarketingStore.com!
5 POWERFUL HABITS TO GENERATE PATIENT REFERRALS HOW TO SCORE MORE PATIENT REFERRALS
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5 CONNECT WITH PAST PATIENTS 60-65% of your patient volume should be repeat patients or patient referrals. Imagine if 1 of every 3 patients replaced themselves. What if 1 of those 3 also came back? Your patient volume would BOOM! A vital habit of referral-generating practices is past patient marketing. Emails, Social Media, Newsletters, and other mailers should be second nature to your marketing plan to keep your practice top-of-mind. First, when the patient has just completed care, be sure to send an email request for a review. Online reviews create a trusted image for prospects looking into your services and allow you to utilize the patient’s referral even if they never tell another friend. Next, market the same referral system mentioned before in every newsletter, regular social media posts, and occasional special mailers. Your previous 3-5 years of patients could be a goldmine of referrals.
3 WOW YOUR CURRENT PATIENTS Focus on each step a patient takes during their time with your practice. You can’t generate referrals if your customer experience is just normal. From the front desk to the waiting room to their treatment, each interaction with your staff and your facility offers an opportunity to impress and educate your patients. Sure, word-of-mouth can spread from just quality treatment, but it spreads faster when you encourage, educate, and empower your patients to make referring easy.
So remember— keep your focus on your purpose and be consistent. The key to getting more word-of- mouth referrals is marketing to your
Your mission is helping people live pain-free naturally. Help them catch that vision!
4 MAKE IT EASY TO REFER Patients are busy like you; even with the best experience, they won’t go too far out of their way to get someone to you. Give them tools! That’s why the next step is empowering easy referrals. Make it easy to pass information to others!
In addition, utilize email as a digital referral card. Send an email with an ebook or information about the benefits of therapy and encourage your patients to forward it to their friends. Include a link to your website and the same referral incentive you do on your cards.
past patients every month!
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Brochure. Patients may not know which of their friends need your service right away, but when it comes up in conversation they are very likely to pass along a brochure or
a referral card especially if it includes a free consult. Make sure each patient receives at least 1 when they complete their treatment. • Automated patient emails. Your website and emails can also help patients refer their friends. Schedule automated follow-up emails once a patient is feeling better. Include a link to your website that has condition information that can be forwarded to a friend. • Gift cards. Want to encourage them a little more? Offer a gift card to the referring patient and the new patient so they are more likely to hold onto the literature you give them. Keep this offer consistent and market it across all patient materials.
THE BOTTOM LINE “If getting referrals comes from a place of gratitude and helpfulness, it works. If it comes off at all as a sales pitch, it doesn’t work.” - Jamey Schrier So remember—keep your focus on your purpose and BE CONSISTENT. The key to getting more word-of-mouth referrals is marketing to your past patients every month! At Practice Promotions, we provide powerful marketing services that increase your word-of-mouth referrals, get past patients back, and fill your schedules. Visit our website at PracticePromotions.Net and we can help you, too!
VISIT OUR ONLINE STORE!
Discover Patient-Boosting Print Marketing Materials! Visit Our Online Store Today at PTMarketingStore.com!
GOOGLE ADS CASE STUDY
Anchor PT Gets 347 Phone Calls From Google Ads in First 10 Months!
In June 2024, clinic owners Ross & Stacie Anderson decided to switch to Practice Promotions for Anchor Physical Therapy’s website design, digital marketing, and Google Ads. And in just 10 months, they’ve seen incredible growth!
Key Results in First 10 Months With Practice Promotions
➔ Beautiful New Website. We redesigned their website, and now a whopping 21% of website visitors book an appointment! (That’s 10x the industry average of 2-3%) . ➔ Google Ads Explosion. Anchor PT got 347 new patient phone calls + 44 appointment requests form submissions from Google Ads! Even if only half of those patients showed up, that’s around an additional $200,000 in revenue! ➔ Hired 4 New Massage Therapists. Growing their Massage Therapy program was a key growth goal. After launching Google Ads, volume has increased SO MUCH that they had to hire 4 new massage therapists! Now, they are operating with a waitlist due to high demand! THIS is why it’s important to trust experts in rehabilitation marketing with your Google Ads. Request a “PT Marketing Master” Strategy Call today, and one of our marketing experts will evaluate your current marketing – even if you don’t have a written-down plan!
Visit PracticePromotions.Net/Ads To Add Google Ads to Your Plan!
Create And Scale Million Dollar Practices with Practice FreedomU!
I help growth-minded practice owners build a MORE profitable business while working LESS hours in the clinic. In fact, it is required that you work less hours…and focus the hours you do work on the most important things! I’ve helped hundreds of physical therapists, occupational therapists, mental health professionals build highly successful practices, make more money without working more hours. Together we can regain the business you’ve longed for. Together we can infuse the passion and love back into your business and your life. Maybe you’ve been in practice for a while or just starting a cash-based practice. Maybe you’re selling in a few years and you’re looking to maximize your clinic value. Or maybe you want to build your dream practice and spend less time working “In” your practice, less time in patient care and the administrative abyss.
A Proven Roadmap to Treat Less and Earn More for a Life Full of Impact and Fun!
Hire and Retain Great Staff. Stop hoping. Use a tried and true process to attract “A” players to your team! Generate Consistent Referrals. Learn how to Create, Nurture and Sustain lasting relationships that yield consistent referrals. Take Time Off. Take back control of your time and vacation anytime you want without the worry of loss revenue. I’m Jamey Schrier, owner of Practice FreedomU, and I’m no different from you. I didn’t have any advantages when I first opened my practice. But I made it a point to create the kind of business that gave me the (practice) freedom I desired. And I’ve helped a lot of people achieve this same goal.
Whatever it is, we can make it happen.
Claim A Free Discovery Call with Practice Freedom U! Scan The Code For A Free Discovery Call Or Visit PracticeFreedomU.com For More Information.
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
DISCOVERY CALL
PODCAST EPISODE
EPISODE 117 s:
How to Put Out Admin FIRES in Your PT Business with Brian Gallagher, PT
How to Put Out Admin FIRES in Your PT Business with Brian Gallagher, PT
Claim A Free Discovery Call with Practice Freedom U!
Build the practice you want. Live the life you deserve! We’re excited to announce a new partnership with Jamey Schrier from Practice Freedom U! Jamey provides the PT business coaching you NEED to make your dream practice a reality. Scan the code for more details
What is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don’t seem to be making any money? Today, Neil interviews Brian Gallgher, PT from MEG Business Management—which provides virtual training systems and coaching to PT Owners so YOU can reach the top 10% of practice owners.
PODCAST EPISODE
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Running On Empty? 40 Min With PT Business Coach Dr. Adam Robin EPISODE 116:
Running On Empty? 40 Min With PT Business Coach Dr. Adam Robin
Feel like you’re running on empty? Want to grow your PT business...but don’t know how to reach the next level? Today, Neil interviews Dr. Adam Robin, CEO of a 3-location PT practice and a Business Coach with the Private Practice Owner’s Club.
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