Real Estate Journal — Shopping Centers — New York Deal Making — November 23 - December 13, 2018 — 1B


M id A tlantic

N ew Y ork D eal M aking

A Word From The Speakers

Keynote Address

Prior to founding Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international roles including the leadership of one of New York City’s most historic retail chains. He is the author of two groundbreaking books, The Retail Revival: Re- Imagining Business for the New Age of Consumerism and Reengineering Retail: The Future of Selling in a Post-Digital World.

Doug Stephens Founder Retail Prophet

By 2021, social media penetration is set to hit 3 billion people worldwide (up from just 970,000 in 2010), with influencers and brand ambassadors changing how retailers market and drive demand to consumers. This panel features dynamic brands that embrace social media discussing its critical role in their retail platforms. We will explore different aspects of social media,including influencers, bloggers and data capture. The panelists will discuss what Key Performance Indicators are most important, and how they use social media to promote products, connect to current customers and foster new business.

Retail in Focus: Using Social Media, Influencers and Blogs to Grow Your Brand

Blockchain technology has the potential to revolutionize the way peer-to-peer business is conducted. Can blockchain technology be a viable next step for doing business in the retail real estate industry? This panel focuses on the integration of this technology into retail real estate uses. Experts discuss the value of blockchain to the industry as well as how to coordinate relationships on this platform.

Is Blockchain the Future of Retail Real Estate

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