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The Power of Past Perspectives
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Savvy Ways to Handle Difficult Customers
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The Monsters History Tried to Forget
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New Tech Platform Links Surrogates With Wannabe Parents
CONNECTING HOPEFUL PARENTS WITH SURROGATES SWIPE RIGHT FOR PARENTHOOD
To couples who want a baby but are unable to carry a pregnancy, finding a surrogate can be a heart-wrenching journey that costs up to $200,000 and takes months or even years to complete — with no guarantee of success. To Dr. Brian Levine, a New York infertility specialist, that dilemma reflects a supply-and-demand problem he is
working to resolve with technology. Levine is the founder and CEO of Nodal, an online surrogate-matching marketplace that screens and connects surrogate mothers with intended parents. After more than a decade spent working with couples struggling to have a child, he claims the idea for the company sprang from seeing the frustrating hurdles faced by couples and gestational surrogates alike. Dr. Levine’s business model borrows technology from other fields to provide surrogate mothers and prospective parents more transparency and control over the matching process. Nodal can also cut tens of thousands of dollars in costs for intended parents by eliminating the surrogacy agencies that serve as go-betweens. The Nodal platform resembles the dating app Bumble, enabling the surrogate to make the first move toward finding a match with a set of parent applicants. Nodal claims this gives surrogates greater control over the process than agencies offer and produces better matches.
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