Yeargan & Kert LLC - April 2024

Almost every business needs to pivot and modernize to stay relevant, and a big part of that is finding a new target audience and more revenue streams, both essential for keeping up with the times while boosting profits. Here’s how you can go about doing just that. NO. 1: REEVALUATE YOUR TARGET AUDIENCE. The pandemic and its consequences have shaken up almost every industry, including yours. Prospective customers may have different expectations and needs, while some of the loyal customers you’ve always relied on may not be coming back. In 2024, you must reevaluate your ideal customers and strive to cater to them. Adjust your pricing model, marketing, and other aspects of your business accordingly. If you adapt the company’s business model to be more attractive to your ideal (but untested) clients, be sure to find a balance so you don’t alienate loyal customers staying with you. NO. 2: FIND NEW REVENUE STREAMS FROM EXISTING CLIENTS. It’s much easier to sell to loyal clients than to find new ones. Finding ways to maximize monetization is an effective way to boost profits without making substantial changes, and you should take advantage of them whenever possible. ESSENTIAL BUSINESS CHANGES FOR 2024 SUCCESS

Identifying the right product to offer is critical. Start by considering the needs of your ideal and existing clients. Why are they buying your product? What could make their experience better? Consider introducing surveys, ideally with discount incentives, to get information from clients themselves. Ultimately, clients are the only ones who accurately know their needs and what they’re willing to pay for, and they may have ideas you’ve never considered. Remember Sears, Blockbuster, and RadioShack? Neither do we. Change is the only constant in this world; every company needs to adapt to it or face the consequences. All businesses, including yours, can be more efficient and boost profits like never before, so long as they’re willing to make the proper adjustments to grow. FACING SHOPLIFTING CHARGES IN GEORGIA? HERE’S WHAT YOU NEED TO KNOW

Shoplifting charges are common in Georgia, particularly in the Atlanta area, with major retailers like Publix, Kohl’s, Home Depot, and Walmart regularly initiating and pursuing these cases. Statistics reveal that approximately one in every 11 individuals is expected to shoplift at least once in their lifetime, with a surprising 75% of those facing charges being adults. Moreover, about three- quarters of shoplifters reportedly enter a store with the intent to steal. When suspected of shoplifting, individuals may be detained before leaving the premises or arrested days later following a police investigation into their identity. In Georgia, shoplifting is defined as taking certain actions with the intent to permanently deprive the owner of merchandise or its value. This includes altering price tags, concealing or taking possession of store property, transferring goods between containers, or switching labels.

Shoplifting charges in Georgia can be classified as either misdemeanors or felonies, depending on specific criteria:

• Misdemeanor: Shoplifting property valued at $300 or less, punishable by fines up to $1,000 and up to one year in jail. • Felony: Shoplifting property valued at over $300, punishable by fines determined by the court and a jail term ranging from one to 10 years. • Felony: Shoplifting property from three separate stores within one county in seven days, with each store’s merchandise totaling over $100, carrying fines at the court’s discretion and a jail term of one to 10 years. If you’re facing shoplifting charges in Georgia, it is crucial to seek legal assistance to devise a robust defense strategy, negotiate potential plea bargains, and strive to keep the charge off one’s record. Contact us today for expert legal guidance and representation in your shoplifting case — we’ve got you covered!

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