ARE YOUR CUSTOMERS FORGETTING ABOUT YOU?
customers, address them by name, and go the extra mile to develop a real bond. Mindy Grossman, CEO of Weight Watchers, says, “Our ability to create that one-on-one engagement with a customer is a point of differentiation and strategic advantage for us.” No matter your industry, you can create that advantage for your business. MAKE PROACTIVE CONTACT If you only engage with customers when they are looking to buy, you’re a pricing company. Once a customer is shopping around, they already know what they want. They’re just looking for the best deal. Conversely, if you reach out to your customers to follow up, provide them with information, or even just share something fun, you’ll build brand loyalty. CREATE A COMMUNITY Speaking to your customers is great, but giving them a way to speak to each other can be just as valuable. It’s no secret that people share their experiences, so why not use those conversations to your benefit. If you have a prospective buyer, point them to a previous customer. Hearing about a great service from a customer is a lot more personal than simply promising you’ll deliver. Engaged customers are loyal customers. But it’s up to you to engage them. Don’t fall into the trap of focusing only on customers who will buy in the next 30 days.
When a lot of business owners think about customer engagement, they dwell on strategies that encourage people to buy what they’re selling. That’s far from the whole story when it comes to creating a loyal fan base that raves about your company. Customer engagement should be a constant initiative, not something that only happens when customers are thinking about buying. Engaged customers won’t forget about you. When the time to buy comes around, yours will be the first name on their lips. Engagement also drives word-of-mouth marketing. According to a recent Nielsen study, consumers rely on referrals from trusted sources more than any other form of marketing. If you give your current customers a reason to rave, they’ll spread the word. Here are a couple of ways to ensure that your customers become fans. BE PERSONAL Treat your customers like a number, and they’ll think of you the same way. Treat them like real people, and they’ll love you forever. Remember details about your
HOW METAL ROOFS SAVE YOU MONEY More Benefits, Fewer Problems
ADDITIONAL COATINGS There are many upgrades and finishes available. These paint options provide additional UV protection and will more efficiently deflect radiation. Applying a finish will improve the aesthetic of your roof while also improving its functionality. GREAT FOR SOLAR ADDITIONS For home owners wanting to save on their energy bills with solar, you can still choose metal for your roofing material. As a matter of fact, a metal roof provides a great surface for anyone looking to go green. If you’re in need of metal roofing supplies, contact us today. Our quick turnaround times and effective service will have you ready to reap the benefits of metal in no time. Call us at 269-758-3330 and ask for Emanuel.
The benefits of metal roofing are endless, but perhaps the greatest one is their ability to put cold hard cash back in your pocket. A metal roof will save you thousands of dollars over its life cycle. It’s not by rocket science or magic — the secret is in its natural characteristics. SHINGLES A dark asphalt roof is a perfect attractor for the heat of the sun. It doesn’t just attract the heat, though — it also retains that warmth, resulting in a sweltering attic. To remedy this problem, the attic needs to be thoroughly insulated and fans need to be installed to circulate air. In the summer, attics with shingle roofs will easily and consistently exceed 100 degrees. NATURAL PROPERTIES Metal is different. Rather than absorbing the heat of the sun and storing it in the attic, metal reflects the sun away from your home. It’s estimated that this effect alone can save you up to 40 percent on summer cooling costs.
Why did the Clydesdale give the pony a glass of water? Because he was a little horse!
Central Michigan Roofing | (269) 758-3330 2
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