When the cameras and crews roll on from one emergency to the next, we’re often left with scenes of devastation that all start to look the same. Of the darkest days when hope seems nearly lost. But the deeper stories about human resilience, of preparing for the worst just in case it happens, or the time it takes to recover from trauma when it does, well they’re often left unheard. It’s your impact that makes them possible. Your impact on the lives of others you might never meet. I’m not a fundraiser, but I know whenever my teams are on the frontlines helping others, it’s because of special people like you who care. Who are there for the long-haul. Who appreciate that in a changing climate when the frequency and scale of floods, cyclones, and bushfires will only intensify, we’ll hear those human stories of resilience like Pricilla’s who get back up on their feet once more. Asking for a donation doesn’t come naturally to me. But I know your gift today is an investment we need to see more of. An investment in people, in communities, my teams, in ensuring Australian Red Cross can be around tomorrow and the next days after that. An investment in hope that we can face the worst when the dark clouds gather. Please give what you can. Thank you
Collin Sivalingum National Director of Emergencies and Disaster Response
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