2024 Baby2Baby Annual Report
2024 Annual Report
BABY2BABY 2024 ANNUAL REPORT
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TABLE OF CONTENTS
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Mission Our Impact in 2024 Message from Co-CEOs Milestones Impact Map
Coast to Coast Who We Serve Diaper Need Disaster Relief & Emergency Response Initiative to Combat the Maternal Health Crisis Family Testimonials Programmatic Events Volunteer Program Baby2Baby Gala
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The Nest Financials Board & Angels Team Baby2Baby
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OUR MISSION
Baby2Baby provides children living in poverty across the country with diapers, clothing and all the basic necessities that every child deserves.
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OUR IMPACT IN 2024
1 Million+ Children served across the U.S.
86 Million Critical items distributed
$58 Million Value of essentials provided
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MESSAGE FROM CO-CEOS
Baby2Baby has been focused on the needs of babies and children living in poverty for more than a decade, and we are now providing basic essentials to over one million children across the U.S. every year. Diapers have always been the number one item we distribute. 1 in 2 families in the U.S. are struggling to afford them which is a statistic that continues to drive our work every day. They are required to drop off your child at daycare, and are the fourth highest expenditure for low-income families after food, rent and utilities. By creating our own diaper manufacturing system to produce them for 80% less than retail, we have distributed over 200 million diapers – more than any organization of our kind – though we are just scratching the surface of the requests for 1.5 billion this year alone. But, it’s not just diapers, and it’s not just babies. We have distributed over 450 million critical items including food, clothing and school supplies to children living in poverty across the country. Baby2Baby’s Disaster Relief program delivers the most urgent and basic essentials for children impacted by fires, floods, hurricanes and other crises. We provided over five million emergency supplies including diapers, formula, blankets and baby food to families who lost everything after Hurricane Helene and Hurricane Milton.
We were proud to expand our initiative to combat the maternal health crisis with The White House and the U.S. Department of Health & Human Services to ten states this year including California and New York, delivering critical items to new mothers and their babies immediately after giving birth. Our Maternal Health & Newborn Supply Kits aim to address the maternal mortality crisis by specifically alleviating the mental health struggles of new moms who cannot afford the supplies their babies desperately need. While we are reaching children in need across all 50 states each year, there are an additional ten million children represented by 300 organizations on our waitlist who still need access to essential items from Baby2Baby. Thank you for your continued commitment to our mission,
Co-CEOs Norah Weinstein & Kelly Sawyer Patricof
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2024 MILESTONES
450 Million Basic Essentials In the last 13 years, Baby2Baby has distributed over 450 million basic essentials including diapers, formula and clothing to over one million children living in poverty across the country. Initiative to Combat the Maternal Health Crisis Baby2Baby’s initiative to combat the maternal health crisis expanded to ten states, delivering critical items to new mothers and their babies immediately after giving birth. TIME100 Most Influential List Baby2Baby’s Co-CEOs, Kelly Sawyer Patricof and Norah Weinstein, were named to the TIME100 List of the Most Influential People in the World for Baby2Baby’s innovation and impact.
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IMPACT MAP
In 2024, Baby2Baby provided basic essentials to children in more cities than ever before. We are now serving over one million children in more than 300 cities across all 50 states. 300+ Cities
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COAST TO COAST
California Spotlight Our largest footprint
New York Spotlight Our second-largest footprint
Baby2Baby has distributed more than 42 million essential items to date and we are reaching 200,000 children in New York annually.
In 2024, we served over 462,000 children across California.
In Los Angeles, Baby2Baby’s headquarters and hometown, we partner with 590 organizations providing basic essentials to children in homeless shelters, domestic violence programs, foster care, hospitals and schools.
During the pandemic, Baby2Baby established the New York State Cares + Baby2Baby Diaper Bank, providing 20 million diapers to children and families living in poverty across the state.
We are reaching children in 81 cities across California.
In 2024, we opened our first New York warehouse to distribute millions of critical supplies to New York families.
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WHO WE SERVE
School Districts
Foster Care
Homeless & Domestic Violence Shelters
Baby2Baby partners with the five largest school districts in the US and serves children in over 150 additional low-income school districts to identify the most vulnerable children and provide them with backpacks, school supplies, clothing and hygiene items.
Over 150,000 children in our program are living in the foster care system. When social workers are called to investigate a case, they must remove children from abusive and dangerous conditions, often with no belongings. Along with basic essentials like outfits, pajamas, towels, shoes and hygiene items, Baby2Baby provides comfort items like stuffed animals, blankets, toys and books to help children cope during such a traumatic time.
For more than a decade, Baby2Baby has prioritized work combating homelessness. Last year alone, we served more than 180,000 children across the country experiencing homelessness by stocking shelters with items like diapers, clothing and formula. When families arrive without any belongings, especially mothers and children who leave their homes in the middle of the night to escape dangerous circumstances, the items they receive from Baby2Baby are often the only things they have - items as simple as a toothbrush, a warm blanket and pajamas.
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WHO WE SERVE
100% of the children in our program live in low-income households.
(Low-income is defined as $62,400 annually for a family of four - 200% of the Federal Poverty Guidelines.)
36%
of the families in our program are living in deep poverty, which is less than $15,600 a year for a family of four.
76%
of the children in our program live in a household where at least one parent is working yet still cannot afford basic essentials.
44% 82%
of the children in our program live in single-mother households.
of the children we serve are children of color.
When families receive essentials from Baby2Baby, they can: 1. Put food on the table 2. Pay rent to avoid eviction 3. Pay utility bills
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DIAPER NEED
Key Diaper Statistics 1 in 2 families in the U.S. struggle to afford diapers for their babies.
Diapers are the fourth highest household expenditure (after rent, food and utilities) for low-income families.
Baby2Baby had requests for 1.5 billion diapers in 2024 alone.
Diaper Manufacturing In 2021, Baby2Baby developed our own diaper manufacturing system to help meet the exponentially increasing need, producing diapers for 80% less than the retail cost and distributing five times more. Baby2Baby has distributed over 200 million diapers in the past 13 years to children living in poverty, more than any organization of our kind.
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DISASTER RELIEF & EMERGENCY RESPONSE PROGRAM
Disaster Relief is the fastest growing program at Baby2Baby and its entire focus is to distribute the most urgent essential items to children, because in every disaster, children are hit the hardest. In 2024, we distributed over 9.1 million essential items following disasters and emergencies. This includes diapers, wipes, blankets and more.
In 2024, we responded to 30 disasters and emergencies in 29 states , including:
• San Diego Flooding • Los Angeles Flooding • Midwestern/Southern Tornadoes • Houston Area Flooding • Texas Tornadoes • New Mexico Wildfires • Hurricane Beryl
• California Wildfires • Hurricane Debby • Hurricane Francine • Hurricane Helene • Hurricane Milton • Maui Wildfires (ongoing relief)
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LARGEST RESPONSE OF 2024: HURRICANES HELENE AND MILTON
In response to Hurricanes Helene and Milton, Baby2Baby immediately sent over five million emergency supplies including diapers, formula, hygiene products, baby food and blankets specifically for children who lost everything across North Carolina, Florida, Georgia, Tennessee and South Carolina. Baby2Baby’s Disaster Relief team was on the ground to join our local partners and distribute essential items directly to children and families in need.
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BABY2BABY’S INITIATIVE TO COMBAT THE MATERNAL HEALTH CRISIS
In 2023, Baby2Baby was selected by The White House in partnership with the U.S. Department of Health & Human Services to pilot a program to deliver critical items to babies and their mothers immediately after giving birth. The kits contain items that are vital for the health and well-being of both mother and their newborn, including diapers, hygiene products, breastfeeding supplies, postpartum care items and educational resources.
In 2024, we tripled the reach of this initiative and distributed 10,000 Maternal Health & Newborn Supply Kits to hospitals in Arkansas, Louisiana, California, New York, Texas, Mississippi, Tennessee, Alabama, Georgia and New Mexico – states experiencing deep levels of family poverty and high maternal mortality rates. This program will continue to expand in 2025.
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FAMILY TESTIMONIALS
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I have a bachelor’s in biochemistry from Vassar. You would think someone with a biochemistry degree should be doing some crazy research. There is not always one thing pulling you down. It’s actually an accumulation of different things. You think about how if you’re driving all it takes is that one light to turn red for you to miss the next turn and then another light turns red. Those series of events cause delays, but one light that turns green provides you an opportunity to change your life. Baby2Baby is a lifeline because it relieves some of those factors that are drowning you. It was kind of a life saver.
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I work full-time for the city doing park maintenance. I live in a townhouse now but we were homeless and we had to sleep in our car. As a father, I just felt like I was failing, there is no other feeling to describe it. As a man with kids, you’re not only failing your kids, you’re failing being a provider. What Baby2Baby means to me and my family is relief. Baby2Baby has given me diapers, wipes, food, clothes, pants, socks, beanies for the kids, thick jackets for them to wear. They always come through with warm clothes. I definitely have hope – I want my family to live a good, comfortable life. I want to be able to provide for them with no exception.
Being a mom is a beautiful thing – children bring joy to your life when it’s not going well, but the biggest challenge is bringing them up by myself. I wouldn’t wish any mother to have to raise kids alone. I try to do stuff without having to ask for help. It’s challenging. Every time you go to the store, you have to choose what’s more necessary. We’ve been homeless. You feel like a failure ending up in the streets. We slept in our car. It was scary. Baby2Baby is a blessing. My babies have gotten shoes, socks, underwear, clothing, school supplies, hygiene items like toothbrushes, soap, shampoo and toys that I was not able to afford. My story is one of too many but my children motivate me. They give me hope, and I hope that I give them hope and a better life.
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Aisha, Harlem, New York
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Jonathan, Lancaster, California
Fabby, Watts, California
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2024 PROGRAMMATIC EVENTS
Baby2Baby hosts distribution events throughout the year for the children and families we serve. While we are reaching over one million children across the country, these events allow us to provide a memorable experience for children and distribute critical items directly to the families most in need.
We are able to leverage our celebrity ambassadors to secure event sponsorships that raise vital funds and shine a light on our work. In 2024, Baby2Baby hosted Mother’s Day and Holiday distribution events to provide basic essentials directly to thousands of children in need with donated venues from The Grove to BMO Stadium, home of LAFC and Angel City.
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VOLUNTEER PROGRAM
102,600 all-time hours
Baby2Baby hosts two volunteer sessions daily at our headquarters. Volunteers donate their time to help prepare and package basic essentials for the one million children we serve across the country, and have logged 14,338 hours in 2024 alone. Past volunteer groups include schools, service organizations, sports teams and companies like Amazon, Target, Disney, Google, City National Bank, Chase Bank, NBCUniversal, Nordstrom, Prada, HBO, Hulu, WME, American Airlines, Morgan Stanley, Beats by Dre, Starbucks, Hello Sunshine, Fanatics and Goldman Sachs.
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2024 BABY2BABY GALA
The annual Baby2Baby Gala is responsible for raising 60% of our operating budget and brings together celebrities, entrepreneurs and philanthropists in support of the organization. The evening hosts the top chefs in Los Angeles, an exclusive auction and an inspiring program, while honoring a celebrity mother who embodies the Baby2Baby mission with the Giving Tree Award.
The 2024 Baby2Baby Gala honoring Charlize Theron was a record-breaking night, raising over $17 million and garnering over 8.8 billion media impressions. The evening featured presenters Jennifer Garner, Ciara, Katy Perry, Ayesha Curry, Paris Hilton and Nicole Richie Madden along with a special performance from Nelly with Kelly Rowland. The Baby2Baby Gala is underwritten entirely by generous sponsors ensuring that every dollar raised at the event directly benefits Baby2Baby.
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The Nest is composed of visionary donors who commit significant multi-year donations in support of Baby2Baby’s operational and core programming costs. Thank you to our founding members:
Miranda Kerr & Evan Spiegel and
THE DERFNER FOUNDATION
Akkaway Richardson Family
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2024 FINANCIALS
2024 Total Revenue
2024 Total Expenses
$106,441,926
$78,108,025
In-Kind*
Corporate Individuals & Foundations
Event Revenue Investment Income
Program
Admin
Fundraising
Government
We are proud to be a 4-star organization on Charity Navigator and a Platinum Seal of Transparency organization on GuideStar.
*Retail Value
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2024 BOARD & ANGELS
Co-CEOs
Norah Weinstein & Kelly Sawyer Patricof
Board of Directors
Jessica Alba Maha Dakhil Michaeline DeJoria Bianca Levin Goldfein Amy Adams Lily Aldridge Shiri Appleby Drew Barrymore Natasha Beck Kristen Bell Jordana Brewster Vanessa Bryant Ciara Stephanie Coleman Ayesha Curry
Emma Grede Liz Jenkins Miranda Kerr Jennifer Meyer
Sabina Nathanson Kelly Rowland Kelly Sawyer Patricof Dana Settle
Norah Weinstein Rachel Zoe
Angel Ambassadors
Dany Garcia October Gonzalez Sofia Richie Grainge Sarah Hendler Whitney Wolfe Herd Misha Hess
Camila Alves McConaughey Shay Mitchell Michelle Monaghan Keleigh Thomas Morgan Olivia Munn Naomi Osaka
Lauren Sánchez Anna Anissimova Schafer Jaime Schwartzberg Molly Sims Allison Statter Chrissy Teigen Alba Tull Chelsea Washington Kerry Washington Meredith O’Sullivan Wasson Kate Phillips Wiczyk Olivia Wilde Rayni Williams Ali Wong
Kate Hudson Mindy Kaling Kim Kardashian Ali Kay Nicole King
Jada Paul Katy Perry Busy Philipps Salma Hayek Pinault Ellen Pompeo Katherine Power Kimberly Reed Tracy Robbins Brigette Romanek Shannon Rotenberg Zoe Saldaña
Julie Bowen Nicole Richie Melanie Staggs Ali Taekman Jackie Winnick Meredith Darrow Zooey Deschanel Jenna Dewan Hilary Duff Camille Fishel Sara Foster
Monique Lhuillier Andrea Lieberman Chriselle Lim Blake Lively Lindsey Lucibella Brooke Mahan
Board Emeritus
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TEAM BABY2BABY
Kelly Sawyer Patricof & Norah Weinstein Co-CEOs Jen Armstrong COO Michael Bourjaily Head of Warehouse Operations Emily Grossman Director, Volunteer & Donor Relations Phoebe Hwang Partch Director, Finance Liliana Alcantara Manager, National Program & Disaster Relief Lourdes Lidzbarski Manager, Volunteer & Community Engagement
Jamie LaMotte CMO Amanda Peterson
Molly Baker Senior Director, Development Haewan Green Director, Events Danielle Goldman Director, Corporate Partnerships Candace Liggins Senior Manager, Marketing & Communications Rachel Robles Manager, Warehouse
Monique Fauteux Senior Director, Human Resources Courtney Kelly Director, Program Partnerships & Operations Zoe Wruble Director, Social Media Prisila Villar Saltzman Development Specialist Joaquin Garza Shipping Operations Manager
Director, Warehouse Leighton Jones Director, Disaster Relief Response & Strategy
Rachel-Ann Levy Director, Development Michelle Miranda Manager, LA Program Thalía Henao Family Engagement Manager
Malory Henry Program Manager
Enda Aquije Program Manager
Ashleigh Wardell Senior Office Coordinator Shea Metz Senior Corporate Partnerships Coordinator
Michael Aceves Senior Inventory Control Coordinator
Alexis Sapon Senior Marketing Coordinator Diana Padilla Senior Warehouse Coordinator Brooke-Lynn White Social Media & Content Coordinator
Alexander Smith Senior Transportation Coordinator
Jennifer Moreno Senior Events Coordinator
Autumn Gekko National Program & Disaster Relief Coordinator
Sheila Alejandro LA Program Coordinator
Gio Vasquez Program Coordinator Theresa Corona National Program & Disaster Relief Coordinator
Gennesey Agena LA Program Coordinator Naomi Brodkin Development Coordinator
Rachel Ameresekere Volunteer & Community Engagement Coordinator
Melissa Mercado Operations Coordinator Charlotte Infinger Executive Assistant Angelie Obando Program Assistant Manny Valle Warehouse Assistant Donald Stanford Courier
Alex Escobar Warehouse Coordinator
Victoria Granado Graphic Designer
Breze Sloan Program Assistant
Maddie Dea Volunteer & Community Engagement Assistant
Sky Zimmerman Corporate Partnerships Assistant
Elizabeth Garcia Warehouse Assistant Jerome Brown Warehouse Assistant
Dulce Toledano Warehouse Assistant Jianna Franklin Front Desk Assistant Yovan Soto Courier
Scarlett Real Warehouse Assistant John Miramontes Courier
Victor Hunter Courier
Angel Mendez Courier
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BABY2BABY.ORG @BABY2BABY
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