2022 - 2023 EIE Business Plan

Marketing (E017)

Uses of Funds

Amount

Marketing (E017)

Contractual Services

Contractual Services

125,000

Information Technology Costs

Software Licenses

65,000

Services from Other Funds/Agencies

Reprographics Cost Recovery

1,000

Equipment Group

Equipment

6,000

Misc Operating Costs

Supplies and Services

1,000

Training & Professional Development

15,000 45,000 15,000

Marketing

Promotional Items

Total Marketing

273,000

Notes/Comments:

Marketing Detail

Contractual Services:

Marketing Automation (Shea/Pardot)

$50,000 $15,000 $20,000 $40,000 $125,000

Google

Digital Marketing Carnegie

Additional Development Prospects

Software Licenses: Salesforce Licenses

$31,000 $2,000 $16,000

Salesforce Communities

Pardot Plus

Wrike

$2,500 $7,800

Website Hosting (Digital Deployment)

$500

Later

$1,000 $2,000 $2,500

Flipbook

iStock

Process Feeder from Peoplesoft to Salesforce (Skyvia)

$65,300

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