CAROLYN HOLMES WITH HUSBAND GRAEME. PICTURE: PEN TAYLOR
Best Parmi Challenge INDUSTRY FEATURE
If you’ve ever fancied yourself as a parmigiana connoisseur, now’s the time to get to your local and put your taste buds to the test. Willie Smith’s Tasmania is proud to partner with Tasmanian pubs in the coming months on the hunt for Tassie’s Best Parmi. The launch went viral at the start of April with locals tagging their friends, favourite pubs and Parmi’s on a social media post. For pubs to be eligible to be crowned the Best Parmi, they must have Willie Smith’s on tap, and run a Willie’s and Parmi campaign during April and May. Launching at Custom’s House, Paul Jubb set the challenge to other pubs stating he is proud of their Parmi and that it’s the best! Customers can get involved by heading into your local participating venue, grabbing a Willie Smith’s Cider and Parmi, snap a pic and rate the Parmi on the Parm Rater App.
average score will be crowned Tassie’s Best Parmi.
Within the first week of the campaign another four venues joined in, and Communion Brewing Co currently leads with the highest number of votes. Speaking on behalf of Willie Smith’s, Director Andrew Smith said the idea behind the concept was to encourage locals to get out and about when the weather cools down.
“We’re about supporting local venues and maintaining the summer momentum with some great incentives
A locally made app Parm Rater is being used for patrons to vote for their Parmi’s, and the venue with the highest
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Tasmanian Hospitality Review Apr/May Edition
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