In 2017, Eventique took over the Coda nightclub and event space in Philadelphia and transformed it into a sleek black-and-green ode to the music company Spotify. Green fluorescent tubes dangling from the ceiling illuminated the space along with rows of horizontal lighting attached to the balcony railings, which mimicked the Spotify logo and cast a green glow.
experience, other factors need to be operating in the same tune, on the same beat as the music being played. That includes the lights, the video elements, the food and beverage, and the venue. We’re thinking about all of those things and how they stay in line with the music we’ve chosen, whether it’s coming from a playlist, live artist, band, DJ, or even a visual artist. It all has to come together and be one track.” Live talent is a cornerstone of many corporate and private events. But for some occasions, Eventique takes a more understated approach to let other elements outshine the music. This often means curating a playlist that perfectly matches the mood of the occasion, and for that, they turn to VP of Creative and Strategy Eric Weilander. Eric has deep roots in the music industry. In the 1990s, he helped edit and publish a New York City music magazine called The Village Noize, and he also spent years writing about music for news outlets. His eclectic tastes cover rock, EDM, indie, pop, and more, and today he puts together fantastic playlists for Eventique clients. For the MetaMeridian event at last winter’s CREF22 Mortgage Bankers Association (MBA) conference, Eric curated a soundtrack of ’70s and ’80s indie tracks with minimalist, pulsing beats. “I wanted to put people in this metaverse environment sonically,” Eric says. For a recent Beauty Grand LANEIGE influencer event celebrating the launch of the brand’s Water Bank Skincare Collection, Eric curated a “women vocalists only” playlist at the client’s request. The event with “Euphoria” actress Sydney Sweeney was underscored by the voices of pop, folk, indie, and hip-hop artists through the decades including Stevie Nicks, Dua Lipa, Alicia Keys, and Book of Love. Event Production With a Beat The Eventique team shares Eric’s passion for music. Vice President of Operations Christopher Mattina started DJing at 14 years old, Senior Production Coordinator Stefano Genova attended Berklee College of Music and once played bass alongside renowned jazz pianist Leo Genovese, and Liron founded Eventique as a DJ on the dance floors of nightclubs across New York City. (If you missed it, read more about that on Pg. 2.) Music is an integral part of event production — and it may just be Eventique’s favorite facet. In fact, Liron describes the entire process of designing an event as “following the beat.” “Music is that one unifying factor. It makes people feel emotion. Whether it brings joy, sadness, excitement, or memories, it always brings something to the table and it’s part of everyone’s life,” he says, adding, “Every great artist doesn’t just play great music. They take you on a ride from the beginning of the show to the height, then leave you wanting more.”
The event launched Spotify’s City of Spotify Love initiative with a splash. Guests sipped branded matcha cocktails — in Spotify green, of course — and set them down on Spotify coasters with playlist codes. When they sat, they reclined on customized Spotify pillows.
Of course, it would be impossible to produce an event for Spotify without music! At the end of the long, narrow room, DJ Matthew Law, indie rock band Twin Peaks, and DJ Jazzy Jeff & the Fresh Prince
lorded over a crowd of executives, brand marketers, media, VIPs and influencers. Their performances were the lynchpin of the night and a prime example of Eventique’s sonic event work. The Genius Behind the Music A professional bass player. Two former DJs. A festival lover. A former music reporter. Those are just a few of the people on the team at Eventique with deep ties to the music scene. Though the company doesn’t often produce music industry events like City of Spotify Love, it does strategically incorporate the art form in every gathering it designs — often by sourcing and managing top artists like COMMON, Gavin DeGraw, The Chainsmokers, and The Weeknd. As Eventique founder and CEO Liron David explains, this process is about more than simply grabbing star power. First, the team asks a series of important questions, including: “Who is the audience?” “What will drive them?” “What will excite them?” and “Does this audience have the patience to go on a journey with this artist?” Then, it’s a balancing act to coordinate all of the event’s elements — including the ideal musical performance — and bring them into harmony. “Every great artist doesn’t just play great music. They take you on a ride from the beginning of the show to the height, then leave you wanting more.” —Liron David “When we’re booking artists or working with artists booked by a client or agency partner, we’re always thinking about how to enhance the experience around that artist,” Liron says. “Music for the individual can be experienced on headphones with their eyes closed. But to have music incorporated in a multi-sensory
For Eventique, pulling performers with chops like that is just another Saturday night on the job.
Made with FlippingBook Ebook Creator