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1 Who Pays for the Increase in Material Costs During a Landscape Installation? 2 Lessons I’ve Learned in 8 Years of Marriage 2 Make Your Work-Life Balance Easy 3 Overcoming Entrepreneurial Anxiety About Money With Firewood and Hammers 3 Upcoming Events 4 Should Green Industry Businesses Have an Online Presence? INSIDE
In the past, I’ve received the question of whether or not it’s important for small landscaping businesses, even ones that are owner-operators, to have an online presence, or if they can get away with running an entirely word-of-mouth business with no digital presence. Should Green Industry Businesses Have An Online Presence (Even If You’re Already Slammed With Work AND Understaffed)?
Does Your Online Presence Impact Recruiting? Your digital presence will also help you look more professional if you do decide to grow your business or hire more employees. Who would you want to work for: someone who has no website and a 1.5-star review average online, or a company with a professionally designed website and incredible ratings online? We have a client who has a waitlist of people wanting to work for his landscaping company. They have over 120 Google reviews! While it’s not the reviews alone that are leading to this result, we’ve found that high-performing, well-reviewed landscaping companies typically have less trouble finding labor compared to ones with a poor online presence. At Ramblin Jackson, we help landscape professionals build a robust online presence. Not only do we build beautiful websites for our clients, but we also build websites that help our clients get found online. To be clear, our services are not for everyone. If you’re content with your business and the number and quality of clients you attract, then you may not need Ramblin Jackson’s services! But if you find yourself driving around wasting time meeting with clients who are a bad fit, then building up your digital presence with Ramblin Jackson could be a game-changer.
The simple answer is this: It depends on what your goals are.
Customer Perception Impacts the Price You Can Charge Your prices will depend heavily on how customers perceive you and your services compared to other businesses in the industry. If customers think you’re a Chuck-in-a-Truck because you look like one online — meaning you have negative reviews and an ancient website — guess what they’ll think? “Perfect, this company will be cheap .”
If that’s the image you put out online, what kinds of customers do you think you’ll attract? Cheap ones.
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