STRATEGIC ARTICULATION MAP
OUR PURPOSE The mission of Hummingbird Firm is to
Be the CONNECTIVE TISSUE between LARGESCALE PROJECTS & IMPACTED COMMUNITIES.
We serve as the
We e ectively minimize
• translator for divergent viewpoints • building bridges between people and the "bottom-line"
• headline risk • fines • project delays
creating results that foster goodwill amid diverse stakeholders.
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OUR VISION
Our vision is to be the PREEMINENT INTERNATIONALLY RECOGNIZABLE COMPANY that delivers
Community Engagement
Public Involvement
Public Participation
Environmental Communications
Climate Action Planning
Training
by using a CULTURAL COMPETENCY LENS.
Our goal is to positively impact 500 communities worldwide.
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OUR 2020 HIGHLIGHTS
ERG / EPA • Facilitation • EJ Screen • EJ Repository
ENERGY FOUNDATION • Facilitation
Our Top Clients
Environment Industry • Facilitation • Training • Technical Analysis
Our Top Industries
Our Top Services
Facilitation
Training
Technical Analysis
Emerging Trends
Pipeline
Engineering
Planning/ Design
Environmental Justice
Racial Equity
Transportation
3
WHAT ARE OUR STRENGTHS? What do we do well already?
Pipeline/Deal Flow/Referrals
Developing engagement strategies
Breaking down what we do & who we do it for
E ectively determining community needs
Communicating complex idea to any audience
Reputation
WHAT DO WE NEED TO DEVELOP?
E ective
E cient
Compelling
Communicating and/or expressing why we do it
Building genuine/personal relationships with Federal agencies
Federal contracting
Proposal development; marketing
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VISION SNAPSHOTS
SOPs for all operations
$700K+ revenue
Annual Community Celebrations of Achievements/Recognition/ Positive Changes
I would see a blown up map in the o ce with stickers of project locations all over the world
THINK BIG End of 2025
Online traning/courses
Sta delivering keynotes to hundreds and thousands of people
TED talk(s)
Interviews/panel discussions/ referrals/3+ full-time sta s
Creating the premise for and holding 1st Community Celebration
SOPs created for each of our service o erings
Quality assurance procedures; additional certifications/licenses
Solid project management system with work flow that enable tracking at a glance
START SMALL End of 2021
5+ full-time employees
E cient proposal writing process
Our company is mentioned in engineering/design/ planning publications
5
HOW DO WE BRING OUR SUPERPOWER TO OUR WORK?
MAKARA Strength:
CHRISTIAN Strength:
problem solver
math and science
Passion: people Motivation: flexibility access to experience the world
Passion:
social and systemic change; helping vulnerable people
Motivation: solving problems
SUPERPOWER: solving cultural synergy challenges and facilitate the opportunity to enjoy the wonders of the world and improve the quality of life for vulnerable communities
SUPERPOWER: creating value in society as a humanist through the most vulnerable people so all humans reach their potential
LAUREN Strength:
DENISE Strength:
MARISA Strength:
survivor; finding humor in all situations
organizing
planning
Passion: learning Motivation: enjoying life and experiences
Passion: education / teaching Motivation: community advancement
Passion: creating experiences Motivation: satisfaction of people in the experience
SUPERPOWER: learning and finding humor in all situations so that everyone enjoys their life and experiences
SUPERPOWER: organizing people and using education to help advance the community
SUPERPOWER: creating the experiences to peoples’ satisfaction to have a fulfilling experience
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HOW DO WE BRING OUR SUPERPOWER TO OUR WORK?
The mission of Hummingbird Firm is to Be the CONNECTIVE TISSUE between LARGESCALE PROJECTS & IMPACTED COMMUNITIES.
We serve as the
We e ectively minimize
• translator for divergent viewpoints • building bridges between people and the "bottom-line"
• headline risk • fines • project delays
creating results that foster goodwill amid diverse stakeholders.
7
OUR HEADLINE INDICATORS
START SMALL End of 2021
THINK BIG End of 2025
4 million in REVENUE
10 Million in Revenue Expanded business
Complete Danielle Leslie course Implement Sales Plan Implement Marketing Plan Publish Book Launch Webinar & Online course
50 Full-time employees
Strategy Increase contract size
Elevate Marketing, Branding, and Content Creation Hire the O cial MaLeeka Group Public Relations Media Kit
Impact 8 Communities
Secure a 250k contract each quarter (on average)
4 Million in Annual Revenue Join and attend meetings Payroll register
8(a) Certification (4th quarter) Submit 8(a) application
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OUR STRATEGIC PRIORITIES AND CRITICAL INITIATIVES
i. Drive 4 million in REVENUE Contracts (Government & Private): $3.1 Million Implement Sales Plan Implement Marketing Plan Grow Business Development Capability
Book Sales: $100,000 (Sell 5,000 books)
Training: $300,000 (Sell 120 trainings) Complete Danielle Leslie course Launch Webinar & Online course
Public Speaking: $100,000 (The O cial MaLeeka Group)
Campus Community Partners Program: $400,000 (Partner with very visible organization to raise the profile) Price out division, matching model? Internal sta training?
Community Engagement Conference ($37,500)
ii. Elevate Marketing, Branding, and Content Creation
iii. Impact 8 Communities
(How are defining community?)
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OUR BUSINESS CYCLE FLYWHEEL
E
1. Increase Visibility
2. Attract & Acquire Key Clients
6. INCREASE REVENUE
Results that foster goodwill amid diverse stakeholders
3. Deliver Exemplary Service
Impacted Communities
5. GAIN REFERRALS
Projects
4. Establish Long-term Customers
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OUR STRATEGIC PLAN Flywheel: Business Cycle
1. INCREASE VISIBILITY in the Utility and Transportation Industries a. Website (Deadline: December 31, 2019) Fiverr b. Social Media (Fiverr) #5 c. Public speaking (The O cial MaLeeka Group) d. In-person presentations (MaKara) e. Email marketing (nurture subscriber list, create content) (Fiverr/MaKara) f. Public Relations (The O cial MaLeeka Group) g. Lead Magnets (Fiverr/MaKara)
3. DELIVER EXEMPLARY SERVICE a. Scheduled check-in’s with clients b. Under promise and over deliver c. Be easy to work with d. Be responsive e. Up-to-date training i. IAP2 ii. Transportation Public Involvement f. Meet deadlines g. Repeatable processes
h. Book (Fiverr/MaKara) i. Guest Posting (MaKara)
4. ESTABLISH LONG-TERM CUSTOMERS a. Send holiday gifts and cards (Leana) b. Nurture relationships c. Support their e orts (attend their events, donate to their causes) 5. GAIN REFERRALS a. Ask for referrals (Project managers are required to feedback, client report card,include in contract document) Set the expectation at the proposal phase, introduce on day 0, send email template at contract origination, let them know that they will see this again at the end of the contract
j. Online Training (coaching & consulting) (MaKara) k. In-person conference (May) (MaKara/Leana) l. Attend relevant conferences (utility, transportation) (MaKara, Denise)
m. A liates #6 n. Direct mail #7 o. Banner ads and ad networks #8 p. Press releases #9 q. Print advertising, TV, and radio #10 2. ATTRACT & ACQUIRE KEY CLIENTS (MaKara, Christian, Denise) a. Lead magnets b. Referrals c. Direct Marketing d. Networking
6. INCREASE REVENUE a. Hit revenue targets for each line of business b. Hire CFO to manage accounting c. Project accounting d. Low overhead
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OUR CRITICAL INITIATIVES
JANUARY
Use online training as content for the book QUARTER 1 (JAN, FEB, MAR)
Complete Annual Plan Fix Website
Software Training
FEBRUARY
QUARTER 2 (APR, MAY, JUN)
Develop and Implement Social Media Calendar Develop lead magnets Publish Book Develop email marketing schedule
Launch webinar and online training Finalize Sales/Development Plan Finalize Marketing Plan Guest Posting
Re-submit application
Send capability statement and resume to Mark Mills QUARTER 3 (JUL, AUG, SEP)
MARCH
Hire the O cial MaLeeka Group
APRIL
Federal Contracting Certification
Deliver E
Apply to be in Bloomberg Training cohort GDOT Public Involvement Training QUARTER 4 (OCT, NOV, DEC)
Deliver Exemplary Service to all Existing Clients MAY - DECEMBER
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