Hummingbird Firm - Strategic Articulation - Retreat 2020

OUR STRATEGIC PRIORITIES AND CRITICAL INITIATIVES

i. Drive 4 million in REVENUE  Contracts (Government & Private): $3.1 Million  Implement Sales Plan  Implement Marketing Plan  Grow Business Development Capability

 Book Sales: $100,000 (Sell 5,000 books)

 Training: $300,000 (Sell 120 trainings)  Complete Danielle Leslie course  Launch Webinar & Online course

 Public Speaking: $100,000 (The Ocial MaLeeka Group)

 Campus Community Partners Program: $400,000 (Partner with very visible organization to raise the profile) Price out division, matching model? Internal sta training?

 Community Engagement Conference ($37,500)

ii. Elevate Marketing, Branding, and Content Creation

iii. Impact 8 Communities

(How are defining community?)

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