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March 2025
From Healthy Eating to Happy Kids March’s Most Meaningful Moments
Spring is in the air! As the days get longer and our temperatures warm up, March feels like a fresh start. But beyond the changing seasons, we have some important things to celebrate this month — National Nutrition Month and Absolutely Incredible Kid Day on March 20. Both of these days celebrate something important to me: taking care of ourselves and my children. Fueling Our Bodies With Proper Nutrition Over the last couple of years, I’ve started paying more attention to what I eat and how it affects my energy, mood, and overall well-being. And let me tell you — proper nutrition makes a huge difference. When you fuel your body with the right foods, you feel better, perform better, and even think more clearly. Unfortunately, most of us grow up surrounded by cheap, convenient processed foods marked as “healthy.” But when you start to read labels, cut back on sugar, and focus on whole foods, you begin to notice just how much better your body functions. While I’m not perfect (and let’s be honest, I still enjoy a little junk food now and then), I’ve found that cutting back on sugars and processed foods has made a huge difference in how I feel. I don’t crave the bad stuff as much anymore, and my energy stays more consistent throughout the day. The hardest part is just getting through that initial withdrawal phase when your body is adjusting — but trust me, it’s worth it. Now is a great time to evaluate what we’re putting into our bodies. Small changes — like drinking more water, eating more protein, and choosing whole foods — can lead to considerable improvements in our health, energy levels, and even dental health. Celebrating Our Incredible Kids Absolutely Incredible Kid Day celebrates the children who make our lives brighter. As a parent, I can say without a doubt kids teach us just as much as we teach them — if not more. They challenge us, test our patience, and ask a million questions to which we don’t always have answers. But they
also bring an indescribable joy and purpose to life. Every day, they remind us what it means to be curious, dream big, and find excitement in the little things. My kids are not quite at the teenage stage yet, but I know it’s coming fast. In just a few short years, they will be taller and more independent and probably roll their eyes at my jokes. But for now, I’m soaking in every moment! Being a dad is a constant learning experience. Our kids make us better people by forcing us to think outside the box and explain things in ways we never considered before. While it’s easy to get caught up in the day-to-day hustle, taking time to appreciate our kids and let them know how special they are is something we should do more often. Whether through better nutrition or showing love to the incredible kids in our lives, March is a great reminder to focus on what matters — our health, our families, and the small habits that make a significant impact.
Happy Spring!
–Wesley Smith
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Greenlight: Spreading Financial Literacy Worldwide Founding Story of Tim Sheehan and Johnson Cook
It may seem like today’s kids have it all: cellphones, video games, and now debit cards. But do they understand how money really works in the real world? Founders Tim Sheehan (CEO) and Johnson Cook (president and CEO) started Greenlight in 2014 to empower children, teenagers, and their parents with strong financial literacy. Sheehan understands how valuable it is because his father taught him the good financial habits that shaped the trajectory of his own career. The Foundational Journey: Tapping Into an Untapped Market Sheehan was lucky his father took the time to teach him about money but realized most parents don’t have the time or an adequate knowledge base. So, Sheehan and Cook decided to survey a large number of families to confirm this suspicion, and they were right. Most parents didn’t educate their children on household finances. Along with that, parents lacked useful resources to guide them in teaching financial literacy. This revelation pointed to a market gap, which Sheehan and Cook decided to close with Greenlight. Looking at the Schools Creating Greenlight led to the next big question: Are parents qualified to teach financial literacy to their children? Many parents assume their kids are learning about money
in school from better-trained teachers. However, a 2010 national study on a teacher’s capacity to teach personal finance revealed that although 80% of states had guidelines for financial education, less than 20% of teachers felt competent to teach it. Seventy percent were open to further training on the topic, but how and when that education occurred is unknown. As of 2022, 47 states require K-12 students to take a course in personal finance to graduate, but it’s safe to assume parents still have a role in helping their kids with financial literacy. Understanding the Product Greenlight is a debit card for children that allows parents to control and monitor how their children spend money. It comes with three plans: Greenlight Core ($4.99/month), Greenlight Max ($9.98/month), and Greenlight Infinity ($14.98/month). All three plans have the basic features of providing debit cards for up to five kids, financial literacy games, and an allowance and chores feature. The Max and Infinity plans offer investing for kids, driving reports and crash detection, identity theft protection services, and much more. Checking Out the Competition While Greenlight may have struck while the iron was hot, the market for family finance has grown since 2014. Even though many startup fintech companies offer debit cards to children and teenagers specifically, Greenlight’s product includes features that other companies don’t. Other payment apps like CashApp and Venmo offer peer- to-peer fund transfers — but without financial literacy training, young users are still vulnerable to making financial mistakes. Greenlight’s unique features clearly have an edge over its competitors. Greenlight Gets the Greenlight The future of Greenlight looks exceptionally bright. It has grown to 3 million users and $100 million in revenue, and there are plans for expansion. Because the founders recognized a financial literacy need in family dynamics and acted to fill the gap, Greenlight is bringing financial literacy to the masses.
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How can customer-centric marketing benefit your business? Putting customers at the center of your marketing strategy requires dedication from your entire team. Your customers respond to techniques that appeal to emotions, that invite reactions, and thus interactions. This engagement helps nurture a relationship that gives you more information about what customers want and helps them gain trust in what you offer. Be prepared to put in the work on the front end, and understand that your strategy must adapt and adjust as your customers grow and shopping needs change. These investments in your business will yield impressive benefits. Utilizing Customer Feedback to Improve and Grow Focusing your marketing strategy on customers makes it easier to promote tailored products that respond to customer needs. Let’s say you’re promoting a potential product on social media and ask followers for feedback based solely on what they see. A few months later, you present a new and improved product based on their feedback. You’ve made your brand stand out in your followers’ minds, created new followers, and allowed them to contribute while feeling heard and seen.
Likewise, we are in the era of the “informed shopper,” meaning social media is
the top channel for product discovery. However, before customers commit to a particular purchase, they check existing customers’ reviews, comments, and testimonials, making customer interactions paramount. Even with negative feedback, customers are looking for how you responded. If they see you put forth no effort to make things right, they’ll be less likely to engage with your brand or products/services. Creating Loyal Customers Who Trust Your Products Loyal customers are your biggest advocates and will continually choose you over competitors. Once you acquire new customers, it’s time to build those connections to create loyalty by reflecting their needs and values in your marketing campaigns. Customers who love a product or service stand by it and will tell everyone why they love it so much — and will do this without you asking. Word-of-mouth is one of the best compliments a customer can give — and one of the most lucrative.
FROM PIRATE TO POPE The Salacious Story of Baldassarre Cossa
Have a LAUGH!
History is littered with unsavory souls forever scorned for their foul deeds. But few scoundrels reached greater depths of depravity than the ill-famed pirate Baldassarre Cossa (1370–1419), otherwise known as Pope John XXIII. Following a notorious career of robbing and pillaging, Cossa manipulated his way to prominence in the Catholic Church,
eventually reigning as Pope John XXIII from 1410 to 1415. An avid fan of indulgences of the flesh, he is said to have bedded hundreds of women — including nuns — during his controversial reign. Cossa’s one-man sinning spree eventually landed him in prison, yet, remarkably, he was named Cardinal-Bishop of Tusculum shortly before passing away. Cossa’s infamy makes it no surprise that he is now known as “Antipope” John XXIII. The name “Pope John XXIII” was retired for centuries before a man better suited to hold the moniker chose it and ran the Catholic Church from 1958 to 1963.
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Inside This Edition
Your one-stop shop for all of your digital marketing needs.
1.
March Is All About Growth, Health, and Family
2.
How the Fintech Industry Made History With Greenlight
3. 4.
Plunder at the Pulpit
Get to Know Your Customers
WHY PUTTING CUSTOMERS FIRST IS THE KEY TO GROWTH Adopting the Customer-Centric Mindset
What is customer-centric marketing? Remember, you know your product/service is impressive, but it’s your job to convince potential buyers. The bottom line of customer-centric marketing is to understand the following areas on the buyer journey: • Why does a customer need your product/service? • How will the product/service meet their needs? • Can customers see themselves using your product/ service? Is it relatable? So, how can you discover the answers and tap into your customers’ shopping behaviors? Meet your customers where they are and interact with them! According to a 2023 Sprout Social Index Report, 53% of consumers have increased their social media usage since the pandemic. Those same consumers also desire stronger engagement from the brands they follow or support. They want your help!
When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the result, the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing.
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