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How can customer-centric marketing benefit your business? Putting customers at the center of your marketing strategy requires dedication from your entire team. Your customers respond to techniques that appeal to emotions, that invite reactions, and thus interactions. This engagement helps nurture a relationship that gives you more information about what customers want and helps them gain trust in what you offer. Be prepared to put in the work on the front end, and understand that your strategy must adapt and adjust as your customers grow and shopping needs change. These investments in your business will yield impressive benefits. Utilizing Customer Feedback to Improve and Grow Focusing your marketing strategy on customers makes it easier to promote tailored products that respond to customer needs. Let’s say you’re promoting a potential product on social media and ask followers for feedback based solely on what they see. A few months later, you present a new and improved product based on their feedback. You’ve made your brand stand out in your followers’ minds, created new followers, and allowed them to contribute while feeling heard and seen.
Likewise, we are in the era of the “informed shopper,” meaning social media is
the top channel for product discovery. However, before customers commit to a particular purchase, they check existing customers’ reviews, comments, and testimonials, making customer interactions paramount. Even with negative feedback, customers are looking for how you responded. If they see you put forth no effort to make things right, they’ll be less likely to engage with your brand or products/services. Creating Loyal Customers Who Trust Your Products Loyal customers are your biggest advocates and will continually choose you over competitors. Once you acquire new customers, it’s time to build those connections to create loyalty by reflecting their needs and values in your marketing campaigns. Customers who love a product or service stand by it and will tell everyone why they love it so much — and will do this without you asking. Word-of-mouth is one of the best compliments a customer can give — and one of the most lucrative.
FROM PIRATE TO POPE The Salacious Story of Baldassarre Cossa
Have a LAUGH!
History is littered with unsavory souls forever scorned for their foul deeds. But few scoundrels reached greater depths of depravity than the ill-famed pirate Baldassarre Cossa (1370–1419), otherwise known as Pope John XXIII. Following a notorious career of robbing and pillaging, Cossa manipulated his way to prominence in the Catholic Church,
eventually reigning as Pope John XXIII from 1410 to 1415. An avid fan of indulgences of the flesh, he is said to have bedded hundreds of women — including nuns — during his controversial reign. Cossa’s one-man sinning spree eventually landed him in prison, yet, remarkably, he was named Cardinal-Bishop of Tusculum shortly before passing away. Cossa’s infamy makes it no surprise that he is now known as “Antipope” John XXIII. The name “Pope John XXIII” was retired for centuries before a man better suited to hold the moniker chose it and ran the Catholic Church from 1958 to 1963.
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