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Inside This Edition
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1.
March Is All About Growth, Health, and Family
2.
How the Fintech Industry Made History With Greenlight
3. 4.
Plunder at the Pulpit
Get to Know Your Customers
WHY PUTTING CUSTOMERS FIRST IS THE KEY TO GROWTH Adopting the Customer-Centric Mindset
What is customer-centric marketing? Remember, you know your product/service is impressive, but it’s your job to convince potential buyers. The bottom line of customer-centric marketing is to understand the following areas on the buyer journey: • Why does a customer need your product/service? • How will the product/service meet their needs? • Can customers see themselves using your product/ service? Is it relatable? So, how can you discover the answers and tap into your customers’ shopping behaviors? Meet your customers where they are and interact with them! According to a 2023 Sprout Social Index Report, 53% of consumers have increased their social media usage since the pandemic. Those same consumers also desire stronger engagement from the brands they follow or support. They want your help!
When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the result, the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing.
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