SECONDARY LOGOS
For brands with multiple products or services, secondary logos help differentiate each offering while maintaining a unified brand umbrella. Each community, program and service in the Lutheran SeniorLife system is an important part of a greater whole. In order to create a unified identity and build the strongest possible brand for Lutheran SeniorLife, “secondary logos” have been created to represent each entity throughout the system. Secondary logo elements include the primary logo with the name of the community, program or service positioned below it. Lutheran SeniorLife’s secondary logos include:
8 / Lutheran SeniorLife Branding and Communications Guidelines / www.LutheranSeniorLife.org
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