COLOR PALETTES Lutheran SeniorLife’s color palette is designed to create a consistent look across touchpoints. Our Primary palette consists of Purple and Black. Our secondary color palette is yellow-orange. It is to be used only as an accent color and/or as a screened background. Our Tertiary color palette is for special usage only.
For PRINT Applications
Primary Color Palette Consisting of colors that are to be used most often.
For DIGITAL Applications
Spot colors For projects printed using only 1- or 2-colors. Examples include: promotional items such as pens, clothing, tumblers
Process colors For projects printed using 4-color process. Examples: brochures, direct mailers, posters, billboards
Digital colors For all digital projects. Examples: website, social media, digital advertising
R184, G52, B148 or Hex Code: b83494
PMS Purple C
C28, M93, Y0, K0
R35, G31, B32 or Hex Code: 231f20
PMS Black
C0, M0, Y0, K100
Secondary Color Palette To be used in conjunction with the primary and secondary logo colors.
For DIGITAL Applications Digital colors
Spot colors For PRINT Applications
Process colors
R250, G166, B26 Hex Code: faa61a
PMS 130 C
C0, M40, Y100, K0
R249, G245, B231 Hex Code: f9f5e7
10% Screen of PMS 130 C
C2, M2, Y9, K0
10 / Lutheran SeniorLife Branding and Communications Guidelines / www.LutheranSeniorLife.org
Made with FlippingBook - Online magazine maker