VERBAL IDENTITY: TONE AND VOICE
Examples of Lutheran SeniorLife’s tone and voice: Warm and Compassionate:
The tone and voice of Lutheran SeniorLife are characterized by warmth, empathy, and professionalism, reflecting our commitment to compassionate care and community support. Our communication style is approachable and sincere, emphasizing respect and understanding for the diverse needs of our residents and their families. We convey information clearly and thoughtfully, ensuring that our messages are both reassuring and informative. By maintaining a consistent tone and voice, we foster trust and connection with our audience, reinforcing our dedication to providing exceptional service and creating a positive impact in the lives of those we serve.
“At Lutheran SeniorLife, we understand that every individual is unique. Our caring team is dedicated to providing personalized support that makes you feel like family. We are here to listen, support, and ensure that you feel at home with us.” Professional and Reassuring: “Our commitment to excellence means you can trust Lutheran SeniorLife to deliver high- quality care and services. With our experienced staff and compassionate communities, we are dedicated to enhancing your well-being and ensuring your peace of mind.” Friendly and Approachable: “We’re excited to welcome you to the Lutheran SeniorLife community! From engaging activities to friendly conversations, we strive to make every day enjoyable and fulfilling. Feel free to reach out with any questions or just to chat—we’re here for you.” Clear and Informative: “Lutheran SeniorLife offers a range of services designed to meet your needs. Whether you’re looking for independent living, assisted care, or specialized support, we provide detailed information to help you make the best choice for your lifestyle and preferences.” Supportive and Empowering: “At Lutheran SeniorLife, our goal is to empower you to live your life to the fullest. We offer resources and support to help you maintain your independence while also providing the care and assistance you need. Your well-being is our top priority.” These examples illustrate how Lutheran SeniorLife’s tone and voice should be conveyed across various communication channels to effectively connect with and support our audience.
18 / Lutheran SeniorLife Branding and Communications Guidelines / www.LutheranSeniorLife.org
Made with FlippingBook - Online magazine maker