Web and Digital Content URLs: Use full URLs and avoid including “http://” or “https://” unless necessary. Social Media Handles: Use the full handle (e.g., @LutheranSeniorLife) when mentioning social media accounts. Editing and Proofreading Proofread: Always proofread content for spelling, grammar, and adherence to AP style before publication. Consistency Check: Ensure consistency in formatting, style, and tone throughout all communications.
This ensures clarity, consistency, and professionalism across all written commu- nications, reinforcing our brand’s credibility and trustworthiness.
SECTION TWO: BRAND VOICE AND MESSAGING / 21
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