Lutheran SeniorLife Branding Guide (2025)

Sample Commercial Script:

Sample Video Scripts:

YouTube video promoting Lutheran SeniorLife as a leader in providing care through every stage of life

At Lutheran SeniorLife, we understand the unique needs of older adults and the responsibility of a trusted servant leader. We offer a range of services from retirement living, and assisted living, to in-home care, rehabilitation, and more. Our communities are designed to inspire and enrich the lives of our residents and those entrusted in our care. Our compassionate staff provides the support, personalized attention and the utmost care you need to live a fulfilling life. That’s why we offer a comprehensive range of services designed to cater to those individual needs, ensuring a life filled with purpose, joy, and dignity. Visit, LutheranSeniorLife.org to learn more about our enriching programs, outstanding amenities, and the unmatched experience of being part of one of our cherished communities. At Lutheran SeniorLife, we are passionate and committed to helping each person thrive and live an Abundant Life ® .

https://www.youtube.com/watch?v=suMhvghyOFo

YouTube video promoting the peace of mind that the Lutheran SeniorLife LIFE programs provide seniors

https://www.youtube.com/watch?v=EsSFsrDVsH4

YouTube video promoting the adoption services available through the Lutheran SeniorLife Lutheran Service Society

https://www.youtube.com/watch?v=-u1VCzvjeGI

SECTION TWO: BRAND VOICE AND MESSAGING / 23

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