BRAND COMPLIANCE The enforcement policies below are designed to ensure adherence to branding standards, maintain consistency, and protect the integrity of our brand across all communications and materials. Responsibility
• Marketing and Communications Team: Responsible for overseeing the implementation and adherence to branding guidelines. They will provide training, support, and resources to ensure compliance. • Department Heads and Managers: Ensure that all department communications and materials align with the branding guide and are reviewed before publication. • Employees and Partners: Adhere to the branding guidelines in all communications and materials related to Lutheran SeniorLife. Compliance Monitoring • Regular Audits: Conduct periodic audits of marketing materials, internal communications, and external publications to ensure compliance with branding guidelines. • Feedback Mechanism: Establish a process for employees and partners to report discrepancies or concerns related to branding compliance. Review and Approval Process • Pre-Publication Review: All external communications, marketing materials, and public-facing content must be reviewed and approved by the Marketing and Communications team prior to publication. • Approval Workflow: Implement a clear approval workflow involving key stakeholders to ensure all content aligns with the branding guidelines.
26 / Lutheran SeniorLife Branding and Communications Guidelines / www.LutheranSeniorLife.org
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