Section Three COMMUNICATIONS GUIDELINES The Lutheran SeniorLife Communications Guide is designed to provide a comprehensive framework for managing our interactions with the community, media, and during times of crisis. This guide outlines best practices and strategic approaches for Community Relations, Media Relations, and Crisis Communications to ensure that our messaging is consistent, transparent, and aligned with our mission. By adhering to these guidelines, we aim to build strong, positive relationships with our community, effectively engage with the media, and navigate any challenges with clarity and confidence, reinforcing our commitment to excellence and integrity in all communications.
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